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Founded in 2012, Esquire Advertising is a leading AdTech company with an in-house full-service marketing agency that pushes the limits of advertising performance for furniture retailers across the nation. Our services are customizable to fit the needs of any size business – from Top 100 Furniture & Mattress retailers to mom-and-pop shops. Esquire Advertising was recently ranked 56th on 2020’s INC. 500 list of Fastest-Growing Privately Owned Companies in the entire United States – and 6th in marketing.
Esquire Advertising offers a hyper-targeted digital advertising service focused on identifying high value consumers with unparalleled accuracy. Our proprietary technology eliminates fraud from digital advertising and provides 1:1 attribution reporting based on household address. Our unique Market Analytics Dashboard gives our partners the power to understand consumer behaviors and market trends in their stores and their competitors.
Service Highlights:
- New Movers
Most furniture purchase decisions are made in the 30-day window before and after moving. We have a live feed of data that connects you to New Movers within hours of them moving in.
- Digital Neighbors
Digital Neighbors takes the addresses of your past customers and serves their physical neighbors with digital ads for your store. This is the most efficient way to target a demographically similar audience to your current customer.
- Store/ Competitor Targeting
Geo-Framing takes advantage of real-life consumer behavior. We are able to capture consumers while they are actively in-market shopping and target them with ads for your store.
- Past Customer Targeting
Geo-Framing takes advantage of real-life consumer behavior. We are able to capture consumers while they are actively in-market shopping and target them with ads for your store.
- Friends & Family
Our Geo-Framing technology can identify the devices belonging to friends and family members that have visited the household of a recent purchaser and interacted with your products. Target this audience and inspire them to shop.
With membership, you can expect
- Geo-FRAMING – Identify, understand, and target consumers with unparalleled accuracy.
- Data Analytics – Gain a complete understanding of your market with detailed insights into your customers and competitors.
- Full-Service Marketing – Take the stress out of digital marketing with a dedicated team of experts that handle everything from ad creation to execution.
- Corporate Co-Op – Take advantage of the many manufacturer Co-Op programs Esquire offers or create your own which can be easily implemented for store owners nationwide!
Minimum Requirements
Retailers must have a functioning website. A Facebook Page and Instagram Account are not required but recommended. If a retailer does not have a Facebook Page, Esquire can create one at no cost.