HFA Retailer Round Up: Episode 26, The Value of eMarketing Part 1: eNewsletters vs eBlast
The marketing landscape has shifted! Consumers have less patience. Most of all, they want to receive information that is relevant to their needs and that will ultimately support their purchase decision. In this 4 part series, Michael Bailenson, president and found of BailComm, LLC will focus on how eMarketing is not only still the cornerstone that drives all other internet-related marketing, but email newsletters are actually experiencing a resurgence due to the onslaught of social media, texts and digital ads.
Part 1: eNewsletter vs eBlast. Creating content that is relevant to your customer’s needs and will ultimately support their purchase decision. We will learn the most effective way to engage with your customer.
Michael Bailenson introduced the newsletter concept to the home furnishings industry 24 years ago and is the leading provide of eMarketing and social media solutions. http://bailcomm.com/