The 20 – w/Patrick Clark from Wayfair: Is eCommerce just a game?
The threat from online retailers like Wayfair is not a game to home furnishing businesses, but it is a “gaming” attitude they are turning to find ways to connect with their customers.
Patrick Clark is a senior technical artist for Wayfair. His background is in video gaming, which might give you an idea of how they think about the customer experience at Wayfair. What can you do to compete with that or what takeaways can help in your daily brick and mortar business?
We tackle that when we talk with Patrick on The 20.