HFA Resource Center

High Point Furniture Market

The Resource Center on the first floor of Plaza Suites, space 1-527, has been designed to offer retailers more at High Point Market. Learn how to grow your business, partner with the leading vendors and experts in the industry, and connect with other furniture retailers.

What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic. It’s a repeatable approach to connecting with customers, building trust, and guiding the buying process with confidence.

In this live event, we’ll break down the proven habits, skills, and mindset of top-performing home furnishings sales professionals who consistently drive seven-figure results. Designed for both sales managers and frontline associates, this session will explore how elite writers think, communicate, and follow through—on the floor and beyond the close.

Attendees will gain practical insights they can apply immediately to improve close rates, increase average tickets, and build long-term customer relationships that fuel sustained growth.

Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike a balance between accountability, motivation, and skill development without slipping into micromanagement.

This practical, retailer-focused webinar will explore proven coaching strategies that help sales associates grow, perform, and stay engaged. Designed for sales managers, store leaders, and owners, the session will break down how to coach effectively both in structured one-on-one settings and in real-time on the sales floor. Attendees will learn how to deliver feedback that drives improvement, reinforces confidence, and creates a culture of continuous learning, without creating resistance or burnout.

Participants will walk away with actionable coaching frameworks they can apply immediately to elevate individual performance and overall store results.