Creative Ways to Build Your Customer Base

2022 09 June
12:00 pm Pacific / 3:00 pm Eastern

Creative Ways to Build Your Customer Base

Expanding your customer base is one of the most challenging aspects of retail, and it’s not always easy to find new and innovative ways to achieve that goal. This webinar covers creative ways retailers find new customers, retain existing ones, and build a solid database of targeted customers that are ready to buy at every point of the buying cycle.

Our panel of experts will discuss a variety of successful strategies covering such topics as the benefits of geo framing, developing creative events, a customer referral program, community involvement, influencer marketing, and more! Plus, you’ll gain valuable insight into building a targeted database of potential buyers that will help grow your customer base for years to come.

The Home Furnishings Association webinars are dedicated to bringing you experts on topics that will help you with every facet of your business. From advertising to the showroom, to the backend operations, HFA is here to help each step of the way.

Takeaways from this webinar:

  • Repeat business drives future business.
  • Focus on the brand and personality of your store.
  • Create experiences in the store that provide a unique connection. Events in store that people would not see in another store help with referral business.
  • People buy from people they like and will refer others.
  • Set your values that define your business and propels your brand and what is important to you in the community. Each partnership should be aligned to your core values and their core values should align with yours.
  • Align yourself in the community. The community connections will spread like wildfire, and you connect with a specific group.
  • Moving your bottom line will happen from the holiday promo seasons. So, attract other groups like new movers, community programs, etc.
  • Utilize your downtime to work on strategies.
  • Engage with frontline sales, all managers, and the entire marketing team, for idea generation.
  • Create a target persona (an individual that is your customer) and use that to focus on how to broaden or narrow your reach with your messaging.
  • Strategies that can be tracked with a clear call to action are easier to track and determine effectiveness.
  • It is important to learn the psychology of generational selling.



Jamie Gaston – Esquire Advertising
Founded in 2012, Esquire Advertising is an Ad-Tech company with a full-service in-house advertising and marketing agency pushing the limits of advertising performance. The company uses its own unique combination of marketing strategies and proprietary technologies to pinpoint in-market consumers using mobile and internet-connected device matching technology.

Maggie Ellison – Director of Creative Experiences, Event Marketing Strategies
Event Marketing Strategies is an experiential marketing agency that helps companies create unique and memorable connections with their audience.

Joshua Millar – General Manager, Teppermans
Tepperman’s is one of Canada’s largest independent home furnishings stores with 12 locations. They are a third-generation family-owned business with a hands-on approach and has been immersed in their communities for over 100 years.