Data Privacy Laws Are Changing How You Advertise

2023 27 July
12:00 pm Pacific / 3:00 pm Eastern

Data Privacy Laws Are Changing How You Advertise

Join us as we explore the implications of the new privacy laws and how they will impact your digital marketing.

The America Data Privacy and Protection Act (ADPPA) and other state privacy laws will affect your data-driven strategies and target customers. Our panel of experts will discuss what these changes mean for the future of digital advertising, so you can stay ahead of the curve.

Discover how to navigate complex online regulations while still getting maximum visibility with targeted ads. You need a deep understanding of data privacy law to optimize customer experiences and keep playing by the rules at all times. Get expert advice that covers all aspects of consumer protection, retention, acquisition, and more!

This webinar will cover:

  • New Privacy Laws going into effect, and how they will affect every state
  • The consequences for businesses that are not compliant
  • A checklist to help you stay compliant
  • What your Consumer Data Policies should say, as well as how online policies are not the same as in-store policies
  • If you are using 3rd parties what should their policies be to protect you? Ultimately you are still responsible for the consumer data.
  • How will AI impact privacy laws?

Our Panel of Experts:

Richard Harris – Chief Happiness Officer, Orbit Interactive

Orbit Interactive is a full-service digital marketing agency specializing in converting visitors into loyal customers. They specialize in turning digital challenges into multi-million dollar opportunities by helping retailers navigate the complexities of the digital landscape. Orbit knows how to buy, manage and measure digital campaigns.

Eric Grindley – CEO & Founder, Esquire Advertising

Founder and CEO of advertising technology company Esquire Advertising, Eric Grindley is a marketing & branding expert, attorney, and executive management consultant. After a successful career as a corporate attorney, Grindley launched Esquire Advertising in 2012 to provide retailers with creative advertising solutions powered by advanced market analytics technology. As CEO of Esquire Advertising, Grindley executes the firm’s long-term strategy and guides teams across top-down operations to best service clients and communicate the value of its proprietary technology systems.

Laura Mahoney – General Counsel, StrongDM, Inc.

Laura Mahoney is the General Counsel of StrongDM, Inc., a leading provider of identity-based access control (IDAC) for the enterprise. She has over 10 years of experience in the technology industry previously serving as Chairman of the Information Governance Committee for cyber security company RiskLens, Inc. In these roles, she was responsible for developing and implementing privacy and data security programs that met the needs of her company’s customers and partners.