Develop Successful Sales Teams

2022 22 September
12:00 pm Pacific / 3:00 pm Eastern

Develop Successful Sales Teams

Today’s buyers are more informed and demanding than ever, so your sales team has to engage quickly, be knowledgeable, and communicate effectively to produce sales. Learn how to help your sales team build the necessary skills to give the customer experience these buyers expect.


  • Leaders should set the tone with daily training to get the sales team properly motivated for the day. Consistent times should be set aside for training to accommodate varying schedules.
  • Understand what motivates the individuals on your team and be empathetic to their needs.
  • Younger salespeople are motivated by feeling part of the company culture, such as giving back to the community.
  • Train associates to be trusted consultants more than simply order takers.
  • Build your team’s confidence in the products they are talking about.



Rob Ball Owner, Badcock & More
The day Rob turned 18, he began his career in furniture sales, taking his cue from his mother, who worked in the industry. He became a showroom manager just one year later for highly-respected Raymour and Flanagan. This hard work and opportunity lit a fire underneath Rob that lasts to this day, starting a passion in him to transform the lives of others. He has since held multiple roles for Ashley and Badcock in sales, collections, management, and business development.

Rob currently owns over a dozen retail stores and belongs to a group owning 27 locations that gross over $50 million annually. The stores can be found in large cities like Tampa and even small towns like Walterboro, South Carolina.


Matt Pridemore Owner, Badcock & More
Matt has known the furniture industry his entire life. He practically grew up in the warehouse of the store his parents owned for decades. He began his career young and has never looked back, working his way from sales associate to regional manager to franchise owner and everything in between. He owns and operates 16 top-producing stores in the Southeast. Matt’s franchising became so successful that he began hosting “The Franchise Builder Podcast” to inspire and teach others, regardless of their current position in the industry. He was a featured speaker at the Facebook Small Business Summit and was recently named a “Top 40 Under 40” furniture executive by Home Furnishings Business magazine.


Sydney Harris Organizational Development Director, FurnitureLand South
Starting at Furnitureland South in 2018 as a Sales and Design Consultant, Sydney’s leadership skills were quickly recognized. At the end of her first year, she became the Sales Education Team Trainer. As a sales trainer, she led the development and implementation of proprietary sales software, specifically an order entry system and a customer relationship management system. Sydney Harris was the HFA Emerging Star recipient in 2020.