Webinars

2021 19 August
12:00 pm Pacific / 3:00 pm Eastern

Driving traffic to your store in a post-COVID world is hard enough as it is, but in the wake of a pandemic, retailing is different. Pre-pandemic, it was not uncommon for retailers to hold in-store events and encourage customers to bring their friends. But from now on, does this tactic continue to work in a world of social distancing and safety? In this webinar, expert panelists will walk you through creative traffic driving strategies that are “pandemic proof,” all the while being sensitive to the current climate.

 

Audra Shue – Director, Strategic Partnerships, Deluxe

Audra is obsessed with people and with solving problems. Coupled with her passion for data, Audra has grown to become a noteworthy leader in the data and digital space, working with Fortune 500 companies to maximize their profits. You give her a budget, and she makes you money – the way marketing should work!

Jonathan Fador – Vice President of Sales, Sports & Entertainment, Tokio Marine HCC

Jonathan manages all sales and marketing efforts for the promotions division of Tokio Marine HCC. Jonathan brings tremendous expertise in designing effective consumer promotions from $1M cash prize giveaways to conditional rebating programs. Throughout his career, Jonathan has worked with thousands of brands in the consumer marketing space in his previous roles with the New England Patriots, Boston Globe Media Partners, Delaware North, and Allied Sports.

Mary Liz Curtin – Owner, Leon & Lulu

Mary Liz is the owner of Leon & Lulu, a one-of-a-kind store located in a historic roller rink.  Combined with an electric mix of upscale furniture, unforgettable fits, and accessories, its friendly and fun atmosphere hosts many unique events.  Although part of Curtin’s retail success depends on maintaining a sense of humor at all times –good economy or bad, she is seriously serious about business and making it work.

HFA Members