Effective Sales Follow-up Strategies

2023 27 April
12:00 pm Pacific / 3:00 pm Eastern

Effective Sales Follow-up Strategies

Are you looking for ways to train your sales team and fill their pipeline? We have brought together a group of experts to share their experience mastering sales follow-up. They will provide insight into which strategies work best in order for business owners and sales managers to proactively help train their teams to build relationships with existing and potential customers.

Don’t miss out on the opportunity to equip your sales team with tactics that will help them increase customer loyalty and easily stay on top of new opportunities.

This Webinar Covers:

  • Training techniques to help sales associates understand the importance of follow-up as a lead-generation tool and sales strategy
  • The follow-up timeline and cadence for a successful follow-up
  • The best communication channels for follow-up success
  • Types of follow-up methods and to whom in order to get desired results
  • Creating a customer success program to get customers back into the store
  • Defining what a 555 program is and why it will work for your sales team

Our Panel of Experts:

Matt Pridemore – Sales Trainer, HFA Sales Academy

Matt has known the furniture industry his entire life. He practically grew up in the warehouse of the store his parents owned for decades. He began his career young and has never looked back, working his way from sales associate to regional manager to franchise owner and everything in between. He owns and operates 16 top-producing stores in the Southeast. Matt’s franchising became so successful that he began hosting “The Franchise Builder Podcast” to inspire and teach others, regardless of their current position in the industry. He was a featured speaker at the Facebook Small Business Summit and was recently named HFA’s 2023 Emerging Star.


Bill Kretz – Director of Sales, Hometrends

Bill has been with Hometrends for over 17 years and enjoys building positive and productive teams. Hometrends LLC owns and operates Ashley Furniture HomeStores in Kearney, Grand Island, and North Platte Nebraska, as well as a Retail and E-commerce Distribution Center in Kearney that serves Central Nebraska, Northwest Kansas, and Northeast Colorado. Hometrends and related companies have served central Nebraska since 1952.


Renee Gilmore – Assist. Vice President, Merchant Learning & Development, Synchrony

Renee Gilmore leads the Synchrony merchant learning and development program. She helps Synchrony partners of all sizes leverage their credit programs, drive successful customer interactions, and increase knowledge and confidence around selling with financing. Renee is an experienced instructional designer and content strategist, who is also on a mission to eradicate jargon and corporate mumbo-jumbo. She is the former Deputy Executive Director for the Center for Plain Language in Washington, DC, and is on the global leadership team for the Synchrony People with Disabilities diversity network.