Enhancing the experience: Experiential shoppers and how to attract them
Today’s shoppers are looking for more than just furniture. They want an experience. They come to your stores to get inspired. They want their senses – sight, scent and touch – to be stirred. In this webinar you will learn key NeuroMarketing insights you can immediately introduce in your business. These insights are based on new eye-tracking and neuroscience research in selling furniture. Retailers can create better merchandising and marketing to attract and sell more.
Michelle Adams has a unique educational and professional career. She has an extensive business background, and is a Ph.D. She founded Marketing Brainology over 7 years ago to better measure consumer and shopper behavior and non-conscious thinking.
She worked for Frito-Lay & PepsiCo for 10 years; running the SMART Learning Center which conducted sophisticated research experiments that drove major initiatives thru-out PepsiCo. As VP of Customer Strategy and Shopper Insights, she consulted senior leaders from PepsiCo’s top retailers. As President of Marketing Brainology, she speaks and consults across the globe on NeuroScience, NeuroMarketing, and Inﬂuencing positive change within organizations.