Go Over-The-Top: Reach customers through streaming services
Traditional TV advertising is a thing of the past. More and more people are turning towards online streaming services like Netflix, Hulu, and Amazon Prime Video. With Over-the-top (OTT) ads, you can reach viewers already watching what they want when they want it. It’s the perfect opportunity to target an audience interested in your products without interrupting their viewing experience. And with connected TV (CTV) ads, you can reach even more people on their big-screen TVs or mobile devices!
Retailers looking to drive sales are discovering what makes OTT and CTV advertising a better ad spend than traditional TV ads. This webinar will help you understand how these two channels work together to create an effective cross-platform campaign strategy that delivers results. We’ll also share best practices for optimizing campaigns across both platforms for maximum impact by leveraging data insights from each channel.
Digital ad spending has increased by $1 billion since 2015 alone! Now is the perfect time for advertisers to get involved with this new form of media marketing.
OUR PANEL OF EXPERTS
Fredy Wright – Digital Director, Conquest Digital Solutions
With over 15 years of experience working in digital, mobile, and social media marketing, Fredy Wright has shared his knowledge with businesses worldwide. Pairing his experience in markets of all sizes and his knowledge of the ever-changing digital marketing industry, Fredy takes pride in using tried and tested digital targeting strategies with highly individualized and unique messaging while addressing clients’ challenges, opportunities, and goals with clients whom he partners.
Kari Fletcher – Director of Marketing, Baer’s Furniture
Kari has over 20+ years of marketing experience working with brands like Bloomingdale’s, Ashley Furniture HomeStores, and Design Within Reach. She is currently the Director of Marketing for Top 100 Retailer Baer’s Furniture and formulating Baers digital marketing strategy. Kari also serves on the Advisory Board at the University of South Florida in their Digital Marketing Certificate Program.
Betsy Tabor – Director of Marketing, Miskelly Furniture
Betsy has been Director of Marketing at Top 100 Miskelly Furniture for 11 years, overseeing all marketing efforts. Before working in the furniture industry, she worked at various advertising agencies and is very knowledgeable in the art of media buying.