Webinars

Traditional TV advertising is a thing of the past. More and more people are turning towards online streaming services like Netflix, Hulu, and Amazon Prime Video. With Over-the-top (OTT) ads, you can reach viewers already watching what they want when they want it. It’s the perfect opportunity to target an audience interested in your products without interrupting their viewing experience. And with connected TV (CTV) ads, you can reach even more people on their big-screen TVs or mobile devices!

Retailers looking to drive sales are discovering what makes OTT and CTV advertising a better ad spend than traditional TV ads. This webinar will help you understand how these two channels work together to create an effective cross-platform campaign strategy that delivers results. We’ll also share best practices for optimizing campaigns across both platforms for maximum impact by leveraging data insights from each channel.

Digital ad spending has increased by $1 billion since 2015 alone! Now is the perfect time for advertisers to get involved with this new form of media marketing.

KEY TAKEAWAYS:

• 80% of adults are watching tv on a connected TV device, and 58% of adults are watching ad-supported content on a connected device.
• Understanding OTT as a viewer will help you figure out how to be an advertiser.
• You can reach 100% of your target audience with OTT advertising over traditional advertising, which may only reach a lower percentage.
• OTT will help drive a particular consumer behavior based on their digital viewing habits.
• Connected TV is the premium spot for OTT and gives you the option over traditional TV to provide you analytics on your audience.
• Target people on platforms (not networks) and target them based on their preferences.
• If you know that your target customer watches a particular type of show, buy ads on traditional TV and the platforms where they stream as a great way to reach them.
• A best practice is to run with the same message on all platforms.
• ROI can be measured by tracking the same customer in your store that you tracked on Connected TV.
• Your OTT provider needs to give you a strong dashboard to make the right decisions.
• As with other marketing, it’s always good to do AB testing and measure results.
• QR codes are coming with OTT this year.

OUR PANEL OF EXPERTS

Fredy Wright – Digital Director, Conquest Digital Solutions

With over 15 years of experience working in digital, mobile, and social media marketing, Fredy Wright has shared his knowledge with businesses worldwide. Pairing his experience in markets of all sizes and his knowledge of the ever-changing digital marketing industry, Fredy takes pride in using tried and tested digital targeting strategies with highly individualized and unique messaging while addressing clients’ challenges, opportunities, and goals with clients whom he partners.

Kari Fletcher – Director of Marketing, Baer’s Furniture

Kari has over 20+ years of marketing experience working with brands like Bloomingdale’s, Ashley Furniture HomeStores, and Design Within Reach. She is currently the Director of Marketing for Top 100 Retailer Baer’s Furniture and formulating Baers digital marketing strategy. Kari also serves on the Advisory Board at the University of South Florida in their Digital Marketing Certificate Program.

Betsy Tabor – Director of Marketing, Miskelly Furniture

Betsy has been Director of Marketing at Top 100 Miskelly Furniture for 11 years, overseeing all marketing efforts.  Before working in the furniture industry, she worked at various advertising agencies and is very knowledgeable in the art of media buying.