How Media Influences Today’s Home Furnishings Consumers

2019 09 January
11:00 am Pacific / 2:00 pm Eastern

How Media Influences Today’s Home Furnishings Consumers

Today’s media landscape is rapidly changing. Home furnishing consumers are changing as well. Who are they? How do they engage with and respond to advertising messages? This program will look at the new relationship between media and shoppers and how that impacts furniture buying.

Chip West is a Client Marketing Director, for Valassis, a leader in intelligent media delivery. The company provides more than 58,000 local, regional and national advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data, insights and media, Valassis precisely targets its clients’ most valuable shoppers.

West leads the Home Furnishings category delivering marketing insights and strategy for Valassis furniture clients. Together with his team, they help retailers identify, connect and target high-opportunity consumers with integrated media solutions.

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