Human-Centric Marketing: The Science of Selling Meets the Art of the Lifestyle Experience
Human-Centric Marketing: The Science of Selling Meets the Art of the Lifestyle Experience In our fast-paced and complex world, consumers are constantly looking for truly meaningful experiences and connections to complement their day-to-day lives. Today’s most successful brands are going well beyond selling design and products and are creating human-centric and customized experiences to exceed consumers’ expectations, generating a personal connection and sustainable brand loyalty.
With a natural born entrepreneurial and artistic spirit, Jason Pires has over 20 years of experience in strategically and creatively positioning corporations and lifestyle brands (B2B and B2C) in their respective markets. As Executive Creative Director he is able to put into practice his vast experience in creative direction, brand strategy, positioning, art direction, copywriting, photography and design with his passion for furniture and fashion.