Retail Merchandising Strategies to Transform Customer Experiences

2023 10 August
12:00 pm Pacific / 3:00 pm Eastern

Retail Merchandising Strategies to Transform Customer Experiences

Join us for an insightful webinar as we dive deep into in-store retail merchandising strategies and how they can be leveraged as a powerful tool to tell your brand’s story. Our expert panel will discuss innovative retail merchandising strategies that will captivate customers, leaving a lasting impression and fostering brand loyalty. You’ll also learn how to create an exceptional customer experience by blending together merchandising techniques with the right mix of human touch and technology. Make sure your business stays ahead of its competitors with these invaluable insights from our experts.

Topics Covered in This Webinar:

  • What your customers are expecting from their in-store experience
  • How merchandising techniques can “inspire” your customers
  • Merchandising strategies that influence brand loyalty
  • How to create flow within your store through merchandising strategies
  • What is the “Decompression Zone” in your store, its purpose, and how to merchandise it
  • Creating destination points and inspiration zones within your stores that aid in the customer’s shopping experience
  • What merchandising techniques will help you tell your story throughout your store
  • Merchandising trends that appeal to different generations

Our Panel of Experts:

Nora Gomez – Chief Merchandising Officer, NFM

Nora is the Chief Merchandising Officer for NFM one of the nation’s largest home furnishings retailers, selling furniture, flooring, appliances, and electronics, and she is responsible for creating and executing the overall merchandising strategy. This Top 100 company is also part of Warren Buffett’s Berkshire Hathaway family of companies. Currently, NFM has locations in Omaha, Des Moines, Iowa, Kansas City, Kansas, and Dallas-Fort Worth, Texas.

Steve Greenburg – SpaceRX

Steve has 35 years of experience in Merchandising, Customer Service, Sales, and Logistics and has worked for Global Brands such as IKEA and K-Mart. Steve had the opportunity to build and set up several IKEA stores in the US and Canada and ensure the company goals were met.  He also helped to re-brand the Martha Stewart range for K-Mart. Steve and a few colleagues have formed SpaceRX a consulting company to help home furnishings retailers increase the customer experience in their stores through sales steering and visual merchandising.

Georganne Bender – Principal, KIZER & BENDER SPEAKING

Georganne Bender, and her speaking partner Rich Kizer, have earned a reputation as the go-to experts in retail. As speakers, authors, and consultants they have helped thousands of businesses in retail achieve success since 1990. Best known as store makeover specialists, KIZER & BENDER are listed among the Top 40 Omnichannel Retail Influencers, Top 100 Global Retail Influencers, and the Top Retail Industry Experts to Follow on Social Media. As a global retail thought leaders KIZER & BENDER serve as BrainTrust panelists for RetailWire, retailing’s premier daily online discussion forum.