Strategies to Boost Sales Performance

2024 11 January
12:00 pm Pacific / 3:00 pm Eastern

Strategies to Boost Sales Performance

Strategies to Boost Sales Performance

It’s no secret that having a top-performing sales team is essential in today’s competitive marketplace. Join furniture industry experts for an enlightening discussion that will show you powerful strategies to boost sales team performance, close rates, and increase average sales rates through better customer engagement techniques and data analysis.

Our panel will offer powerful insights on the latest trends, techniques, and technologies that will impact customer relationships and improve sales results.


Our Panel of Experts:

Matt Pridemore – Sales Trainer, HFA Sales Academy

Matt has known the furniture industry his entire life. He practically grew up in the warehouse of the store his parents owned for decades. He began his career young and has never looked back. He owns and operates 16 top-producing stores in the Southeast. Matt’s franchising became so successful that he began hosting “The Franchise Builder Podcast” to inspire and teach others, regardless of their current position in the industry. He was a featured speaker at the Facebook Small Business Summit and was recently named HFA’s 2023 Emerging Star.


Jody Seivert – Owner, OnexOne 

Jody Seivert has produced results in the home furnishings and interior design industries since 1979. Her clients consistently achieve double-digit increases in sales revenues and performance statistics such as average sales, close ratio, and sales per guest. Jody teaches retailers how to have intentional conversations that harness the power of relational skills to create a positive outcome.


Joshua Ortiz – Sales Director, NFM-The Colony, TX

Joshua Ortiz is the Furniture General Sales Manager at NFM of Texas, one of the nation’s largest home furnishings retailers, selling furniture, flooring, appliances, and electronics. He has been with NFM for over 9 years and has held various roles of increasing responsibility, beginning as a Floor Manager and now as General Sales Manager. This top 100 company is also part of Warren Buffett’s Berkshire Hathaway family of companies. NFM has locations in Omaha, Des Moines, Iowa, Kansas City, Kansas, and Dallas-Fort Worth, Texas.


Mary Holzer – Sales Manager, Interiors Home, Inc.

Mary Holzer is the Showroom/Sales Manager for HFA’s 202 Retailer of the Year, Interiors Home, based in Lancaster, PA. Mary is passionate about training and incorporates the sales process daily into her team coaching.