SEO Strategies to Get More Traffic

2022 25 August
12:00 pm Pacific / 3:00 pm Eastern

Search engine optimization (SEO) is a sure way to attract customers to your website – if you use it right. Our experts will reveal SEO best practices and strategies to make it easier for search engines to crawl, index, and understand your content so that you can rank higher in search engine results pages. Ranking high in search results will drive more traffic to your website, increase your brand’s exposure to a larger audience, and, combined with the other valuable marketing and sales information you’ve learned from HFA webinars, drive more revenue.



Richard Harris VP of Digital Happiness, Orbit Interactive
Richard is a former Google Employee, Digital Director for COX, FOX, and CBS Media companies. Professor at the University of Florida and the University of South Florida teaching Stats and Data Science in Marketing. He is now Vice President of Digital Happiness for Orbit Interactive.
Orbit Interactive is a full-service advertising agency with over 15 years of digital experience and 180+ products. With over 15,000 digital campaigns launched, they know how to drive business and successfully reach consumers where they are.

Kari Fletcher Director of Marketing, Baer’s Furniture
Kari has over 20+ years of marketing experience working with brands like Bloomingdale’s, Ashley Furniture HomeStores, and Design Within Reach. She is currently the Director of Marketing for Top 100 Retailer Baer’s Furniture and formulating Baer’s digital marketing strategy. Kari also serves on the Advisory Board at the University of South Florida in their Digital Marketing Certificate Program.