The Magic of Merchandising
The products you make available to your customers are important, but the way those products are merchandised ultimately determines what moves out the door and how quickly it goes. Martin Roberts has visited and worked with thousands of retailers in the last couple of years and through a visual presentation will discuss the good the bad and the ugly. In this session, you will discover merchandising best practice rules of thumb that consistently motivate customers to spend money.
Already well-known as a pioneer in retail design, in addition to more than four decades of world-wide design work with marquee brands like Barnes & Noble and Cartier Martin turned his focus on the home furnishings industry. Today, as head of Connecticut-based Martin Roberts Design, he is responsible for the look of leading furniture brands and independent home furnishing stores. He is devoted to helping clients, in every consumer segment, maximize profits through innovative design solutions. He specializes in whole store retail packages from branding to fixtures and his projects reflect his client-focused mission to influence consumers to buy more, more often.