Webinars
The TV Viewers Audience Has Moved! What You Need to Know About Advertising & Streaming TV
2019
15
May
11:00 am Pacific / 2:00 pm Eastern
The TV Viewers Audience Has Moved! What You Need to Know About Advertising & Streaming TV
Over the Top (OTT), the term used for the delivery of film and TV content via the internet, is starting to take over traditional “linear” TV viewing and is now appealing to smaller retail advertisers. In this session, we’ll discuss targeting and analytics OTT provides, the importance of the Connected TV (CTV) subset of OTT, what to look for and avoid in selecting an OTT provider, budgeting guidelines for OTT in 2019 and how to plan and buy OTT effectively.