With Tax Refunds Coming, Don’t Let Political Ads Distract Your Customers

2020 05 February
11:00 am Pacific / 2:00 pm Eastern

With Tax Refunds Coming, Don’t Let Political Ads Distract Your Customers

Tax-refund season is coming! Millions of consumers will have extra cash and the desire to spend it. Did you know that 15 percent of them will use it for home furnishings or home improvements?

Your challenge is to see a fair share of that spending come to your store or stores. You can advertise, but can you break through a 2020 election-year landscape where $10 billion or more will be spent to promote or attack political candidates on television alone?

Don’t worry. It can be done! Join this webinar to learn how to cut through all that election advertising clutter and make sure customers bring their tax-refund dollars through your front door!

Chip West is a Client Marketing Director, for Valassis, a leader in intelligent media delivery. The company provides more than 58,000 local, regional and national advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data, insights and media, Valassis precisely targets its clients’ most valuable shoppers. West leads the Home Furnishings category delivering marketing insights and strategy for Valassis furniture clients. Together with his team, they help retailers identify, connect and target high-opportunity consumers with integrated media solutions.

HFA Members