New Leaf is a national administrator of branded service contracts for retailers, manufacturers, and distributors. We design and manage private-label protection programs that drive high-margin recurring revenue and strengthen customer loyalty.

Our flexibility sets us apart. By partnering with multiple A-rated insurance carriers, we tailor programs to each retailer’s strategy and risk profile. We handle end-to-end administration, including claims, compliance, reporting, training, and customer support.

Most importantly, we help increase attachment rates through structured training and smart program design, delivering compliant, profitable results and a seamless customer experience.