Our People

The HFA staff serves members across North America from our offices in California, Texas and North Carolina.

 

Executive Staff

 

Sharron Bradley Mary Frye
Sharron Bradley,
CEO
Roseville, CA
(800) 422-3778 ext. 101
Email
Mary Frye,
Executive VP
Dallas, TX
(800) 422-3778 ext. 201
Email
Mark Schumacher,
VP of Membership & Marketing
High Point, NC
(800) 422-3778 ext. 310
Email

Membership Team

The membership team is ready and available to service all your membership needs.
 

Jordan Boyst
Shannon Williams,
Membership
Director
Roseville, CA
(800) 422-3778 ext. 114
Email
Jordan Boyst,
Membership Coordinator
High Point, NC
(800) 422-3778 ext. 301
Email

 

Sherry Hansen Mike Hill Josh Bickley
Sherry Hansen,
Membership Specialist
Roseville, CA
(800) 422-3778 ext. 104
Email
Mike Hill,
Senior Membership Specialist
Roseville, CA
(800) 422-3778 ext. 103
Email
Josh Bickley,
Business Development Manager
Roseville, CA
(800) 422-3778 ext. 107
Email

Marketing/Communications Team

The Marketing/Branding team is responsible for all organizational marketing and branding efforts, which includes the RetailerNOW.
 

Dan McCann Michael Thomas
Dan McCann,
Director of Marketing
& Branding
Roseville, CA
(800) 422-3778 ext. 115
Email
Michael Thomas,
Creative and Marketing Specialist
Roseville, CA
(800) 422-3778 ext. 117
Email

 

Robert Bell Tim Timmons
Robert Bell,
Content Editor
High Point, NC
(800) 422-3778 ext. 307
Email
Tim Timmons,
Creative Services Manager,
High Point, NC
(800) 422-3778 ext. 303
Email

 

Doug Clark Candy Baker James Halpern
Doug Clark,
Content Manager
High Point, NC
(800) 422-3778 ext. 305
Email
Candy Baker,
Advertising & Sponsorship Manager
High Point, NC
(800) 422-3778 ext. 309
Email
James Halpern,
Digital Marketing Specialist
Roseville, CA
(800) 422-3778 ext. 106
Email

Events Team

 

Kathleen Mitchell,
Meeting & Events Manager
Roseville, CA
(800) 422-3778 ext. 105
Email
Kiara Stevens,
Events and Education Coordinator
Roseville, CA
(800) 422-3778 ext. 120
Email

Education Team

The Education Team is responsible for development and delivery of webinars and regional training, best practices and other educational content curation for association members, and development of new educational resources.
 

Kaprice Crawford
Kaprice Crawford,
Director of Education
Roseville, CA
(800) 422-3778 ext. 102
Email

 


Programs Team

 

Jana Sutherland
Jana Sutherland,
Program Director
Dallas, TX
(800) 422-3778 ext. 202
Email

 


Operations Team

The Operations Team works in the background to maintain the inner-workings and technical infrastructure of the HFA.
 

Jef Spencer Cindy Gauss
Jef Spencer,
Director of Operations
Roseville, CA
(800) 422-3778 ext. 111
Email
Cindy Gauss,
Database Manager
High Point, NC
(800) 422-3778 ext. 304
Email
Alex Lindberg,
Database Assistant
High Point, NC
(800) 422-3778 ext. 308
Email

Government Relations Team

Our Government Relations Team works closely with Grayling and industry/national associations & organizations to bring you the up-to-the-minute information on issues that can and will impact your business.
 

Bill Simmons
Bill Simmons,
Managing Principal
Washington, DC
LinkedIn

Finance/Accounting Team

 

Janice Carlson Melody King Cassandra Wilson
Janice Carlson,
Director of Accounting and Business Operations
Roseville, CA
(800) 422-3778 ext. 108
Email
Melody King,
Senior Staff Accountant
Roseville, CA
(800) 422-3778 ext. 110
Email
Cassandra Wilson,
AP/Accounting Assistant
Roseville, CA
(800) 422-3778 ext. 109
Email

 
 
 

Back To Top ↑