Our People

The HFA staff serves members across North America from our offices in California, Texas and North Carolina.


Executive Staff

Sharron Bradley Mary Frye
Sharron Bradley, CEO
Roseville, CA
(800) 422-3778 ext. 101
Email
Mary Frye, Executive VP
Dallas, TX
(800) 422-3778 ext. 201
Email

Membership Team

The membership team is ready and available to service all your membership needs.
Each Membership Representative is listed by territory (territories are broken down by state below).

Jana Sutherland Jordan Boyst Sherry Hansen
Jana Sutherland, Director of Membership
Dallas, TX
(800) 422-3778 ext. 202
Email
Jordan Boyst, Membership
Representative — East
High Point, NC
(800) 422-3778 ext. 301
Email
Sherry Hansen, Membership
Representative — West
Roseville, CA
(800) 422-3778 ext. 104
Email
Mike Hill Dianne Therry
Mike Hill, Membership
Representative — West
Roseville, CA
(800) 422-3778 ext. 103
Email
Dianne Therry, Membership
Representative — East
High Point, NC
(800) 422-3778 ext. 302
Email

WESTERN TERRITORY
Alaska, Arizona, Arkansas, California, Colorado, Hawaii, Idaho, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington, Wyoming, Canada

 

EASTERN TERRITORY
Alabama, Connecticut, Delaware, Florida, Georgia, Illinois Indiana, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Vermont, Washington DC, West Virginia, Wisconsin, Puerto Rico

 

SOUTHWESTERN TERRITORY
Oklahoma & Texas
All Associate Members

Marketing/Communications Team

The Marketing/Communications Team is responsible for all organizational marketing, communications and public relations efforts to enhance the Association’s position within the industry and facilitate internal and external communications.

Dan McCann Lisa Tilley Tim Timmons Lynn Orr
Dan McCann, Director of Marketing
& Communications
Roseville, CA
(800) 422-3778 ext. 115
Email
Lisa Tilley, Creative Director
Roseville, CA
(800) 422-3778 ext. 106
Email
Tim Timmons, Creative Designer-HFA,
Creative Director-RetailerNOW
High Point, NC
(800) 422-3778 ext. 303
Email
Lynn Orr, Sponsorship/Business
Development Liaison
Roseville, CA
(800) 422-3778 ext. 112
Email
Cassie Wardlow Lisa Casinger Robert Bell
Cassie Wardlow,
Digital Marketing Coordinator
Roseville, CA
(800) 422-3778 ext. 117
Email
Lisa Casinger, Editorial Director
RetailerNOW
High Point, NC
(800) 422-3778 ext. 305
Email
Robert Bell, Editor
RetailerNOW
High Point, NC
(800) 422-3778 ext. 307
Email

RetailerNOW is a BOLD magazine for the home furnishings professional. Written for, by and about the progressive leaders in the industry to inspire those within it to think beyond traditional boundaries and expand conversations to shape a successful future.

Education Team

The Education Team is responsible for development and delivery of webinars and regional training, best practices and other educational content curation for association members, and development of new educational resources.

Kaprice Crawford
Kaprice Crawford, Director of Education
Roseville, CA
(800) 422-3778 ext. 102
Email


Operations Team

The Operations Team works in the background to maintain the inner-workings and technical infrastructure of the HFA.

Jef Spencer Cindy Gauss Sarah Gottlieb
Jef Spencer, Director of Operations
Roseville, CA
(800) 422-3778 ext. 111
Email
Cindy Gauss, Database Manager
High Point, NC
(800) 422-3778 ext. 304
Email
Sarah Gottlieb, Digital Media Specialist
Roseville, CA
(916) 960-0350
Email

Government Relations Team

Our Government Relations Team works closely with Grayling and industry/national associations & organizations to bring you the up-to-the-minute information on issues that can and will impact your business.

Lisa Casinger Bill Simmons
Lisa Casinger, Government Relations Liaison
High Point, NC
(800) 422-3778 ext. 305
Email
Bill Simmons, Managing Principal
Washington, DC
LinkedIn

Finance/Accounting Team

Janice Carlson Mary Ambrosoli Melody King
Janice Carlson, Director of Accounting and Business Operations
Roseville, CA
(800) 422-3778 ext. 108
Email
Mary Ambrosoli, Staff Accountant
Accounts Payable
Roseville, CA
(800) 422-3778 ext. 109
Email
Melody King, Accounts Receivable
Roseville, CA
(800) 422-3778 ext. 110
Email



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