HFA Partner

New Leaf

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New Leaf is a national administrator of branded service contracts for retailers, manufacturers, and distributors. We design and manage private-label protection programs that drive high-margin recurring revenue and strengthen customer loyalty.

Our flexibility sets us apart. By partnering with multiple A-rated insurance carriers, we tailor programs to each retailer’s strategy and risk profile. We handle end-to-end administration, including claims, compliance, reporting, training, and customer support.

Most importantly, we help increase attachment rates through structured training and smart program design, delivering compliant, profitable results and a seamless customer experience.

Services

 

Why New Leaf Furniture Protection

Meet New Leaf and how they stand out from other furniture protection companies.

 

Testimonials

“In a family business for 70+ years, we know real partners when we see them. New Leaf cares about solving problems and represents our family name with every interaction.” – Queen City Homestore | Roddey Player Sr., President & CEO

“After 15 years with New Leaf, they still treat us like a true partner. They understand out business, our values, and handle every customer issue with care and expertise.” – Orville’s | Shawn Buffum, CEO

 

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