We all know that consumer shopping behavior has changed, but have you changed your advertising behavior to evolve with them? Artificial intelligence, data-driven marketing, location-based targeting, and search engine optimization are a must for your furniture business to remain competitive.
Trends are coming that will affect your ability to market your business effectively. For instance, are you aware that:
- Cookie-based advertising is being eliminated
- Apple’s has a soon-to-be-released iOS update that will change advertising
- Google will be making changes to behavioral advertising
- There are ways to target consumers based on their past online purchases – not behavior, but actual purchases
Join Eric Grindley, Founder & CEO of Esquire Advertising, who will discuss with HFA’s CEO Mark Schumacher the latest digital marketing trends and how you can future-proof your marketing against the ever-changing digital advertising landscape.
Eric Grindley – Founder & CEO of Esquire Advertising
Founder and CEO of advertising technology company Esquire Advertising, Eric Grindley is a marketing & branding expert, attorney, and executive management consultant. After a successful career as a corporate attorney, Grindley launched Esquire Advertising in 2012 to provide retailers creative advertising solutions powered by advanced market-analytics technology.
Esquire was recently included on the renowned Inc. 500 list of fastest-growing private companies in the United States, placing at #56 and taking the #6 spot in the Marketing/Advertising category. With its unique expertise in the furniture and mattress retail industries, the company has become the preferred agency for many of the Top 100 Furniture & Mattress retailers.