Digital advertising trends you can’t ignore in 2021
We all know that consumer shopping behavior has changed, but have you changed your advertising behavior to evolve with them? Artificial intelligence, data-driven marketing, location-based targeting, and search engine optimization are a must for your furniture business to remain competitive.
Trends are coming that will affect your ability to market your business effectively. For instance, are you aware that:
- Cookie-based advertising is being eliminated
- Apple’s has a soon-to-be-released iOS update that will change advertising
- Google will be making changes to behavioral advertising
- There are ways to target consumers based on their past online purchases – not behavior, but actual purchases
Join Eric Grindley, Founder & CEO of Esquire Advertising, who will discuss with HFA’s CEO Mark Schumacher the latest digital marketing trends and how you can future-proof your marketing against the ever-changing digital advertising landscape.
Eric Grindley – Founder & CEO of Esquire Advertising
Founder and CEO of advertising technology company Esquire Advertising, Eric Grindley is a marketing & branding expert, attorney, and executive management consultant. After a successful career as a corporate attorney, Grindley launched Esquire Advertising in 2012 to provide retailers creative advertising solutions powered by advanced market-analytics technology.
Esquire was recently included on the renowned Inc. 500 list of fastest-growing private companies in the United States, placing at #56 and taking the #6 spot in the Marketing/Advertising category. With its unique expertise in the furniture and mattress retail industries, the company has become the preferred agency for many of the Top 100 Furniture & Mattress retailers.