AI and the New Digital Storefront
AI is no longer just powering search bars and chatbots. New agentic AI experiences are changing how shoppers discover, evaluate, and buy products online. For home furnishings retailers, that means website performance, structured product data, content strategy, and UX design all take on new importance.
In this HFA panel discussion, industry experts will unpack how agentic AI is reshaping eCommerce and website design in practical terms and explore what home furnishings retailers need to do now to stay visible, trusted, and conversion-ready in an AI-influenced shopping environment.
Learning Objectives:
- Understand the role of agentic AI in online shopping and how AI-driven assistants and recommendation systems are changing the way consumers discover and evaluate furniture products.
- Identify the key elements of an AI-ready website, including structured product data, site performance, and content strategies that improve visibility in AI-influenced search and discovery.
- Recognize how website design and user experience impact AI-driven product recommendations and overall conversion performance.
- Evaluate practical steps retailers can take today to ensure their eCommerce sites remain competitive, trusted, and easily understood by emerging AI shopping tools.
Panelists:
Alyshah Walji, Director of Retail Partnerships, Lightspeed
Alyshah Walji is the Director of Partnerships at Lightspeed, overseeing the company’s Global Retail and eCommerce ecosystem. He leads teams dedicated to building deep product integrations that help retailers optimize for growth and operational efficiency. A major focus of his current work explores how next-generation platforms, particularly Agentic AI, are transforming unified commerce and redefining how furniture brands engage with customers online.
Cole Shipley, Sr. Product & UX Manager, Blueport Commerce
Cole Shipley is a product leader with 14+ years of experience building data-driven products in retail and e-commerce. She specializes in bridging product strategy, engineering, and data science to deliver scalable solutions, including AI agents and automation workflows. Currently leading enterprise platform innovation for major retail chains, she focuses on driving revenue through AI.
Steven Yang, Co-Founder & CEO, Solvea
Steven Yang is a seasoned digital commerce leader with over 15 years of experience driving growth across B2C and B2B channels. As the Co-Founder & CEO of Solvea, Steven is focused on helping organizations move beyond basic automation to drive measurable business outcomes with AI.
Douglas Estrenadoyro, Founder, Integrative Change Advisory
Douglas Estremadoyro is a transformation leader and founder of Integrative Change Advisory, where he helps growth-focused companies improve operations and unlock measurable results through AI-driven solutions. With more than 30 years of experience, Douglas has led business transformation initiatives across the home furnishings industry, including executive roles at Hooker Furnishings, Four Hands, and Home Meridian International.
