Webinar: Building a Brand Shoppers Believe In: Authentic Storytelling

Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders will explore how authentic storytelling, centered on your people, process, and purpose, helps furniture retailers stand out in crowded, competitive markets. Panelists will share real-world examples of how to humanize your brand, highlight employees and craftsmanship, and use customer stories to communicate what truly sets your store apart without sounding self-promotional. Attendees will leave with practical, actionable ideas they can apply across digital, social, and in-store channels.