Market Seminars On Demand
During each High Point and Las Vegas Furniture Market the Home Furnishings Association’s Resource Center offers free seminars where market-goers can learn from the brightest minds in retail. Now, these sessions have been recorded and are made available to members only in case you weren’t able to catch all of our seminars during your market visit.
We hope you find them informative and helpful for your business!
Las Vegas Market - Winter 2026
Winter LVM 2026
Cash Flow Secrets Your Competition Doesn’t Want You to Know
Dan Jablons, Retail Smart Guys
Do you ever look at other retailers and wonder how they maintain steady cash flow and strong market share—no matter what’s happening in the economy? This session reveals the proven strategies successful stores use to manage inventory, boost profitability, and keep cash flowing in any market. Learn how to take control of your finances and build a more resilient, profitable retail business with secrets you’re dying to know!
Decoding Today’s Furniture Shopper Across the Purchase Journey
Jennifer Johns, Elevate Marketing Research
Gain a competitive edge by understanding the evolving mindset of today’s furniture shopper. Based on Elevate Marketing’s in-depth research, this seminar uncovers key behavioral shifts, motivators, and decision-making patterns throughout the purchase journey. Managers and leaders will walk away with actionable insights to optimize marketing, merchandising, and customer experience strategies—ensuring stronger connections with modern consumers and driving results in today’s challenging retail landscape.
Technology Trends in Home Furnishings
David McMahon, PerformNOW
Get an inside look at what top-performing retailers are doing to attract more customers, boost employee productivity, and increase profits through technology. This session reveals real-world strategies and tools used and shared by leading retailers. Explore how AI, automation, marketing innovations, and operational systems can help you streamline processes, improve service, and gain a powerful competitive edge in today’s retail world.
2026 Advertising Changes from Data to AI
Richard Harris, Orbit Interactive
Every year, advertising, measurement, production, and AI continue to evolve, with salespeople always claiming to have the best solution. This seminar will help you cut through the noise and understand what’s truly beneficial versus what’s just hype. We’ll explore the latest AI tools in marketing and how they integrate with data and measurement to enhance your business. Discover whether that trendy social media feature is a game-changer or just another flop.
The Future of Retail: Personalizing the Shopping Experience
Jake Freedman, Dovr Media
In this fast-paced session, you will discover how the next wave of AI tools and automation is transforming the furniture industry. You’ll learn real-world strategies for using AI to personalize the shopping experience, boost conversions, and streamline store operations—from smart websites and automated marketing to data-driven service models. You will leave with actionable ways to future-proof your business and turn emerging technology into measurable revenue growth. Perfect for retailers ready to modernize without losing their human touch.
The Hidden Profits in Bedding
Dan Miller, Guardsman
Looking for new ways to boost profit margins in bedding? Learn how to effectively sell protection plans with the right pricing, margins, and staff commissions. Discover why customers value these plans, how bundling increases sales, and what top retailers across the US are doing to succeed. Through real-world case studies, see the dollars left on the table when plans aren’t offered, and how to turn that into profit.
AI in Action: Smarter Customer Experience for Today’s Retailers
Steven Yang, Solvea
As customer expectations rise, the line between service and experience continues to blur. Learn how AI is reshaping customer support from managing large-item logistics to handling post-purchase care across multiple channels. Drawing from real-world cases, we’ll share lessons on how automation, intent recognition, and data-driven insights can improve service quality, reduce operational burden, and help teams focus on creating meaningful customer relationships.
Elevating Furniture Retail: Imagery, AI, and the Customer Experience
Clarence Chui, PyxMagic
Today’s furniture shoppers expect the same seamless, visually rich digital experiences offered by the largest e-commerce players. We will explore how AI transforms product photography and digital marketing, making it faster and more. Attendees will gain practical insights into consumer trends, the role of imagery in customer experience, and how to create a scalable visual strategy that drives engagement, trust, and sales both online and in-store.
The Science of Return on Ad Spend
Jason Schlitz, Orbit Interactive
Advertising has shifted from art to science to focus on measurable results! Discover the keys to accurately measure Return on Ad Spend (ROAS) in your campaigns. By mastering the balance of science and art in advertising, you can drive your business forward and maximize sales from every dollar spent on ads.
Logistics Technologies Turning Delivery into a Competitive Edge
Walt Thinfen, LMDxps
As consumer expectations for fast, reliable delivery rise, furniture retailers must balance speed, cost, and compliance. This session explores how modern logistics strategies and digital delivery networks can help retailers manage seasonal surges, access qualified contractors, and simplify operations. Learn how to strengthen DOT compliance, reduce liability, and improve customer satisfaction with a flexible, tech-driven approach that turns delivery into a competitive advantage.
Retain Talent While Reducing Costs
Eric Frazer, HFA Healthcare Solutions
Attracting and retaining great employees starts with offering the right benefits. Discover how new health coverage options, including Individual Coverage Health Reimbursement Arrangements (ICHRA), make it possible for businesses of any size to provide affordable, flexible benefits. Learn the real cost of turnover, explore potential tax credits, and see how smarter benefit strategies can help you strengthen your team and your bottom line.
From Dock to Destination: Expert Logistics Insights for Retailers
Richard Tucker’s, J.B. Hunt
Optimize your delivery and logistics processes with expert insights into specialized LTL strategies. Discover how to streamline dock-to-destination operations, reduce costs, and enhance customer satisfaction. Gain actionable tips from logistics professionals J.B. Hunt on building seamless supply chain solutions tailored for home furnishings retailers.
Do You Have the Social Hook to Win Customers
Darrell Dahlberg, Orbit Interactive
Social media has evolved from simple algorithms to a complex system capable of turning anyone into an overnight sensation with the right post, hook, setup, and story. There’s a winning formula to social media success, and it’s not as complicated as it seems. Join us at this seminar as we break down the formula and help transform your store or business into a social media star.
AI Techniques That Will Unlock Your Ideal Customer Profile
Speaker: Russ Reynolds, FormPiper
Knowing your Ideal Customer Profile (ICP) is key to retail success—but guessing won’t cut it anymore. Discover how AI can help you truly understand your customers by revealing buying behaviors, digital signals, and hidden data patterns. Learn how to use these insights to sharpen your marketing, personalize the customer experience, and boost profitability in today’s competitive home furnishings market.
High Point Market - Fall 2025
Fall HPM 2025
Improve Cash Flow and Maximize Margins with In-House Financing
Ronny Bensimon, Infinity Advantage
In-house financing is a powerful way for retailers to boost profits, improve cash flow, and significantly enhance their marketing reach. Thanks to today’s financing software tools, it’s easier than ever to offer in-house financing directly to customers, allowing retailers to keep financing profits in-house instead of handing them over to third-party finance companies.
Is My Advertising Working?
Chris Hunt, Knorr Marketing
Is your advertising truly driving results? This session breaks down the essential dos and don’ts of advertising, will help you identify where you should place your marketing dollars for the highest return, and how to develop the creative messaging necessary to connect, convert, and reach the right audience!
Discover The Missing Link Between Sales Growth and Last-Mile Efficiency
Mark Mulhearne, Cigo
High sales mean little if last-mile operations can’t keep up. This session explores how Dynamic Capacity Management empowers retailers to transform logistics into a competitive edge. Learn how real-time capacity insights enable scalable fulfillment, reduce failed deliveries, and boost customer satisfaction—all without adding trucks or staff. Discover why top retailers consider this essential for overcoming growth limitations and driving efficient, customer-focused delivery operations.
AI in Motion: Transforming Furniture Logistics from Beginning to End
Bob Bauer, DispatchTrack
Furniture retailers face unique delivery challenges—big items, tight windows, and high customer expectations. This session will explore how AI can optimize the entire delivery journey, from intelligent routing and proactive customer messaging to guiding drivers through the last 50 feet. Learn how embedding AI across planning, execution, and communication creates reliable, standout experiences that drive satisfaction and reduce missed deliveries.
AI Friend or Foe
Richard Harris, Orbit Interactive
AI is transforming the way we do business, but is it always the right solution? Learn how AI can boost your company’s growth and efficiency while understanding where it could present potential challenges to your success.
Digital Gold: Marketing Campaign Tactics Paying Off in Late 2025
Fredy Wright, Conquest Digital Solutions
Tired of chasing trends that tank and platforms that promise the moon but deliver crickets? In this session, we will cut through the fluff and spotlight the actual campaign tactics making money in late 2025. No buzzwords. No hype. Just the digital plays that are working right now, and the ones your competitors hope you don’t figure out. Bring your notebook… and maybe a helmet. It’s about to get real.
What Shoppers Want: U.S. Insights on Furniture & the Future of Retail
Rochell Heininger, HomeByMe by Dassault Systèmes
What drives today’s furniture buyers? We’ll explore the results from a recent national consumer survey that uncovers emerging trends, evolving shopping habits, and the biggest challenges retailers face. This session will reveal fresh insights into how consumers shop and what they expect from the in-store and online experience. From inspiration to installation, explore what influences purchase decisions in 2025 and beyond, including evolving expectations for in-store and online experiences, and how consumers are reacting to emerging technologies like AI.
Next-Gen Connections: Social Media Strategies for Furniture Retailers
HFA Sales Academy
Reaching Millennials and Gen Z requires more than just a digital presence, it demands authentic engagement. This session explores how furniture retailers can use platforms like Instagram, TikTok, and emerging channels to build community, drive traffic, and boost brand loyalty. Learn to create compelling content, leverage influencers, and foster real-time interaction to connect with the next generation of consumers and turn scrolling into sales. Discover what works—and what doesn’t—in today’s social media landscape.
Beyond Digital: How Direct Mail Elevates Omnichannel Marketing
Dan Reynolds and Angelo Mazzella, Spectrum Marketing
In a world of rising digital costs and scattered attention, direct mail is making a powerful comeback. This session explores how top furniture retailers are reintegrating direct mail to boost engagement, enhance measurability, and drive stronger ROI across channels. Learn why this tactile, high-response medium is a key component of today’s omnichannel strategies. Whether you’re refining an existing approach or exploring direct mail anew, you’ll gain fresh insights to build smarter campaigns and champion its value with confidence.
Coaching for Success: Unlock Performance with the G.R.O.W. Model
Lorri Kelley, Lorri Kelley Advisors
Strong leadership is more essential than ever in today’s retail climate. This seminar equips managers and leaders in furniture retail with the G.R.O.W. Coaching Model, a proven method to elevate team performance. Discover how to drive team engagement, unlock potential, and foster resilience through focused, impactful coaching and mentoring conversations that make a difference in both high-performing and uncertain times.
Omnichannel Isn’t Optional: Making Digital Marketing Work Across Every Touchpoint
Michael Lamarti, Jola Interactive
Today’s furniture buyers don’t shop a straight line, they zigzag between social media, search, websites, and showrooms. If your marketing isn’t meeting them at every touchpoint, you’re losing sales. We’ll answer key retailer questions: Do we really need digital? Where should we focus? Learn how top retailers are reaching the right buyers, connecting online and in-store experiences, and making smarter marketing investments that drive growth.
Maximizing eCommerce Leads with Expert Strategies
Darrell Dahlberg, Orbit Interactive
Discover how to turn your website into a 24/7 sales powerhouse with expert insights from Darrell Dahlberg of Orbit Interactive. This session will help you maximize website traffic and boost eCommerce sales. Learn to build an effective digital marketing strategy that drives growth and supports your overall sales efforts. Whether you’re just starting or looking to optimize your approach, you’ll gain actionable steps to harness the power of eCommerce.
5 Best Practices to Increase Conversions Through Your Cart
Drew Olson, FurnitureDealer.Net
Discover proven strategies to boost conversions through your eCommerce cart. Designed specifically for furniture retailers, this session will explore actionable best practices to reduce cart abandonment, optimize user experience, and drive more completed purchases. Learn how to fine-tune your checkout flow, increase ticket size, and leverage information that motivates buyers to commit. Equip your online store with the tools to turn browsers into buyers and maximize sales.
Warranty Wins: How Smart Retailers Boost Profits and Loyalty
Jackie Massey-Hughes, On Point Warranty
Tired of tuning out when hearing about warranties or captives? This fast-paced session demystifies protection plans so you can turn confusion into cash. Learn how the right service model can unlock new revenue streams, stabilize cash flow, and build lasting customer trust. We’ll break down key concepts into actionable strategies that boost profits and loyalty—no fine print, just real-world retail gold. Walk away ready to make smarter decisions that protect both your bottom line and your brand.
How AI Assistants Are Transforming Furniture Retail
Steven Yang, Solvea
Explore how AI-powered assistants are reshaping the customer experience in furniture retail. Learn how AI can streamline order lookups, automate common support tasks, and drive sales conversions through smart, branded voice interactions—online, in-store, and via phone.
Future-Ready Retail: Scalable Visual Content with 3D & AI
Preet Singh & Taylor Jones, imagine.io
Discover how leading furniture retailers are using 3D, AI, and AR to transform visual content creation and enhance the shopping experience. Learn how to generate high-quality imagery, videos, and interactive features like “View in Your Room” without costly photo shoots. This session offers practical strategies to boost eCommerce conversions, reduce returns, and launch products faster—plus, walk away with a complimentary Digital Readiness Report to help future-proof your content strategy.
Decoding Today’s Furniture Shopper Across the Purchase Journey
Robert Wendt, Elevate Marketing Research
Gain a competitive edge by understanding the evolving mindset of today’s furniture shopper. Based on Elevate Marketing’s in-depth research, this seminar uncovers key behavioral shifts, motivators, and decision-making patterns throughout the purchase journey. Managers and leaders will walk away with actionable insights to optimize marketing, merchandising, and customer experience strategies—ensuring stronger connections with modern consumers and driving results in today’s challenging retail landscape.
How Generational and Financial Factors Are Shaping Today’s Buying Behavior
Rob Brown, Snap Finance
When it comes to shopping for furniture, no two journeys are the same. New exclusive consumer research from Snap Finance takes a close look at how generational and financial differences shape the way consumers shop and pay for furniture and how businesses are leveraging the right tools and strategies to address any gaps and grow their sales.
Content That Converts: Winning in Furniture Retail with Video & Storytelling
Alex Back, CEO, Couch.com
In today’s AI-driven retail world, content isn’t optional—it’s essential. This seminar reveals how furniture retailers can use consistent video and storytelling content to attract, engage, and convert customers. Learn to create and distribute content that works across digital and in-store channels, shapes consumer perception, and meets evolving search behaviors. Discover practical strategies and see how to build content that targets the right audience and drives measurable results.