Webinars

New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of the furniture buying journey, revealing the four forces reshaping how she buys. $15.2 trillion in collective buying power. And a very specific answer to the question nobody in this industry has bothered to ask: what would it take for her to choose you twice?

Join the Home Furnishings Association CEO Peter Theran and Elevate Marketing Research who will share what the data means for your store, and concrete tips you can put to work immediately. If you want to turn the industry’s most valuable “unclaimed” customer into your most loyal one, this is the session to attend.

Learning Objectives:

• Discover what a landmark study of 1,210 Gen X furniture shoppers reveals about how this segment researches, shops, and makes buying decisions
• Understand why Gen X represents more buying power than Boomers or Millennials, and why they remain the industry’s biggest untapped opportunity
• Learn practical, retailer strategies you can use today to attract, convert, and retain Gen X customers
• Identify specific gaps in the current furniture buying journey that cause Gen X shoppers to walk away, and how to close them.
• Explore real-world lessons on building lasting Gen X loyalty

Panelists:

Elevate Marketing Research

As self-proclaimed data nerds, the Elevate team believes that consumer insights are the key to unlocking extraordinary growth. They’ve seen firsthand the incredible stories those insights can tell — and how businesses excel when they use them. Elevate figures out what your customers really think, so you can stop guessing and start growing.