Webinars

How Visible Is Your Store in AI?

What are AI search tools saying about your store, and are they saying anything at all? In this one-on-one conversation, HFA CEO Peter Theran sits down with Jake Freedman, CEO of Dovr Media, to explore why AI visibility is becoming a critical issue for independent furniture retailers. As consumers increasingly use ChatGPT, Perplexity, Gemini, and Google AI Overviews to research products and local retailers, stores that do not appear in those answers risk losing visibility to competitors.

Peter and Jake will discuss what furniture retailers can learn from the AI Readiness Score, a free diagnostic built specifically for home furnishings retailers, and why understanding your presence in AI-driven search matters now. This session will highlight the growing gap between retailers who are showing up in AI answers and those who are not, giving attendees a clearer picture of what is at stake and why evaluating their store’s AI visibility should be a priority.

You will learn:

• Why AI visibility matters for independent furniture retailers 
• How ChatGPT, Perplexity, Gemini, and Google AI Overviews influence customer discovery 
• Be able to identify the competitive risks of not appearing in AI-generated answers 
• Explore what the AI Readiness Score reveals about a retailer’s digital presence 
• Discover why now is the time to assess how your store appears in AI search results

Jake Freedman, Founder, Dove Media 

Jake Freedman is the founder of Dovr Media, where he leads the company’s mission to modernize the home furnishings industry through innovative media and technology solutions. With experience building and scaling growth-focused businesses, Jake brings a strong understanding of retail, marketing, and customer engagement. Through Dovr Media, he helps retailers navigate a changing landscape by driving visibility, efficiency, and sustainable growth.