Webinars
In-Store Merchandising That Drives Consumer Behavior
In-Store Merchandising That Drives Consumer Behavior
In-Store Merchandising That Drives Consumer Behavior
Explore how impactful in-store merchandising can influence consumer behavior and drive sales. Our expert panelists will discuss proven techniques to create visually appealing environments that captivate customers, encourage engagement, and convert foot traffic into purchases. You’ll gain valuable insights into enhancing your store’s visual presence and maximizing profitability.
Our Panel of Experts:
Lori Friedlander – Owner, Furnia Home | All Things Furniture
Lori Friedlander is the principal of Furnia Home | All Things Furniture, a consulting firm for furniture and home furnishings. With over 20 years of experience, she has parlayed a strong sense of fashion, color, style, and trends into diversified positions within the home furnishings industry. A merchandising, sales management, and design professional, her experience includes working with both family-owned and corporate entities, including renowned brands such as Ethan Allen, La-Z-Boy, and Bassett Furniture.
Jennifer Magee – Owner, Retail in the City
Jennifer Magee is an architect and designer with over 20 years of experience in the home furnishings industry. She has designed over three million square feet of retail space. Working almost exclusively with furniture and mattress retailers, Jennifer has an in-depth knowledge of how to layout stores to improve customer flow, and merchandise presentation to increase sales.
Hilary Woltemath – GM of Visual Merchandising, NFM
Hilary Woltemath is the Visual Merchandising General Manager at Nebraska Furniture Mart (NFM), where she has honed her expertise for over 11 years. With a wealth of experience across all facets of merchandising, Hilary brings a unique blend of creativity and strategic vision to her role, ensuring an engaging and impactful in-store experience. NFM is a Top 100 company and part of Warren Buffett’s Berkshire Hathaway family of companies. NFM has locations in Omaha, Des Moines, Iowa, Kansas City, Kansas, and Dallas-Fort Worth, Texas.