Webinars

Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join Peter Theran, HFA CEO, and an expert panel as we explore the formats, messaging, and tactics that resonate with home furnishings shoppers, along with common mistakes that can limit your results. Whether you operate a small independent store or a multi-location business, you’ll gain practical strategies to maximize your social media budget and drive measurable foot traffic. This isn’t a theory session. It’s a straight-talk guide to making social media one of your most reliable traffic drivers.

Attendees will learn how to:

• Create content that moves customers from scrolling to visiting, including the formats and messaging that work best for home furnishings.
• Identify the most common social media mistakes furniture retailers make and how to avoid them.
• Explore practical strategies for maximizing a social media budget at any scale—from an independent store to a multi-location retailer.

Panelists:

Nick Bumba, Operations and Business Development, Nick’s Furniture
Nick Bumba brings over 20 years in the furniture industry as a retail owner and early adopter of content creation. His practical, no-budget approach to Instagram, Facebook, and TikTok has generated millions of views—and drives real showroom traffic. Nick helps independent retailers compete with online giants by building consumer trust through authentic video content that converts views into in-store sales.

Jillian Shaefer, Agency Director, Tropic Survival
Jillian Schaefer is Agency Director at Tropic Survival, where she leads client strategy and ensures media, creative, and analytics teams stay aligned to each client’s business goals. With more than 20 years of experience in branding and marketing, she helps businesses build practical marketing strategies that deliver real results.

Michael Tortora, CEO, Tortora Promotions
Tortora Promotions is a social media management and digital marketing agency dedicated to building irresistible online presences for entrepreneurs. Tortora Promotions helps clients turn their profiles into thriving communities through cutting-edge strategy. The company’s mission is to help brands skyrocket engagement and build loyal followings — one like, share, and comment at a time.