Supporting the HFA =
Helping home furnishing retailers for over 100 years
- HFA’s COMMUNITY starts with a board of directors with retailers representing small local to Top 100 stores. They guide the direction of the association’s affairs. Through their leadership, smaller sub-communities such as CEO Summit (a large group of Top 100 C- Suite executives), CxO (the next generation of leaders), and the Government Relations Action Team shape and influence the industry.
- HFA’s ADVOCACY is one of the most overlooked benefits of a trade association. We are the feet on the streets, communicating to local and federal governments why retailers are essential, what financial support they need, working with Congress on tariffs, laws, and regulations that support their business interests. Faced with laws that negatively impact retailers’ capital and ability to operate, HFA is the strong voice for protecting and advancing the needs of the home furnishings industry.
- HFA’s RESOURCES are unlike those of any other group. Our individualized concierge approach is based on trust, finding out what is essential to the retailer, and supporting them with unbiased direction. When retailers are looking for innovative solutions, POS systems, or a financial service, HFA is their trusted source that understands their needs and advises on the next best steps to achieve their goals.
- HFA’s EDUCATION meets retailers right where they are in their journey to become best-in-class, whether in front of their computer twice a month or at the four furniture markets. Retailers have an opportunity to work with and learn from other retailers on the most critical issues relevant to them – IN REAL-TIME through the HFA Solution Rooms. The thought leadership the association facilitates is the leading source of business education in the industry.
Retail members of the HFA have built a community of trust, loyalty, and empathy. By sponsoring the Home Furnishings Association, you support retailers, their vision, and the home furnishings industry’s overall sustainability. Because without solid retailers, this industry would not exist. Your sponsorship isn’t simply a donation—it’s a direct investment into your future, the future of home furnishing professionals, and the home furnishings industry.
How you can help.
Please consider supporting the Home Furnishings Association, and let’s to make a difference in our industry, together.
Serving furniture retailers is our key purpose. Sponsorship in the Home Furnishings Association helps strengthen our efforts to elevate retail businesses.
Opportunities to get your message to decision-makers within our engaged audience not only help inform how retail stores conduct business, but can shape the nature of your business.
Our members are not only your clients and potential clients, they are also leaders for the future of our industry. Our goal is to put you in front of, and shoulder to shoulder with, those leaders.