Supporting the HFA =
supporting furniture retailers

By sponsoring the HFA, you are supporting retailers, their vision, and the overall sustainability of the home furnishings industry.

Helping home furnishing retailers for over 100 years

For more than 100 years, the Home Furnishings Association has been the heartbeat of the home furnishings industry. Founded by retailers who know they are more robust and better together, the association has grown to over 1,500 retailers with over 10,000 storefronts across North America.
HFA is the home furnishings industry trade organization, a not-for-profit built FOR retailers, BY retailers, and IS governed by retailers to help make the industry more competitive. Today, HFA brings retail owners of all sizes together as a community to advocate, educate, and provide resources to thrive. Retailers are leaning on the association more than ever as their trusted go-to source to navigate challenging business issues such as supply chain disruptions, staffing shortages, tariffs, STURDY Act, CARES act, closures, safety measures, and more.
HFA could not provide this support without the generous support from our sponsors.
As another trying year comes to an end and you prepare your yearly budget, please consider supporting the Home Furnishings Association.
  • HFA’s COMMUNITY starts with a board of directors with retailers representing small local to Top 100 stores. They guide the direction of the association’s affairs. Through their leadership, smaller sub-communities such as CEO Summit (a large group of Top 100 C- Suite executives), CxO (the next generation of leaders), and the Government Relations Action Team shape and influence the industry.
  • HFA’s ADVOCACY is one of the most overlooked benefits of a trade association. We are the feet on the streets, communicating to local and federal governments why retailers are essential, what financial support they need, working with Congress on tariffs, laws, and regulations that support their business interests. Faced with laws that negatively impact retailers’ capital and ability to operate, HFA is the strong voice for protecting and advancing the needs of the home furnishings industry.
  • HFA’s RESOURCES are unlike those of any other group. Our individualized concierge approach is based on trust, finding out what is essential to the retailer, and supporting them with unbiased direction. When retailers are looking for innovative solutions, POS systems, or a financial service, HFA is their trusted source that understands their needs and advises on the next best steps to achieve their goals.
  • HFA’s EDUCATION meets retailers right where they are in their journey to become best-in-class, whether in front of their computer twice a month or at the four furniture markets. Retailers have an opportunity to work with and learn from other retailers on the most critical issues relevant to them – IN REAL-TIME through the HFA Solution Rooms. The thought leadership the association facilitates is the leading source of business education in the industry.

Retail members of the HFA have built a community of trust, loyalty, and empathy. By sponsoring the Home Furnishings Association, you support retailers, their vision, and the home furnishings industry’s overall sustainability. Because without solid retailers, this industry would not exist. Your sponsorship isn’t simply a donation—it’s a direct investment into your future, the future of home furnishing professionals, and the home furnishings industry.

“At Synchrony, we work hard to help businesses fulfill their ambitions. Sponsoring HFA is one way we can support our partnership while promoting the success of their over 1,500 members.”
Synchrony Financial Logo
HFA Sponsor

How you can help.

HFA is a nonprofit built FOR retailers, BY retailers, and IS governed by retailers to help make the industry more competitive to the consumer’s dollar, recruiting talent, and the industry’s general health. We couldn’t provide the support that retailers need without generous donations from our sponsors.  

Please consider supporting the Home Furnishings Association, and let’s to make a difference in our industry, together.

Serving furniture retailers is our key purpose. Sponsorship in the Home Furnishings Association helps strengthen our efforts to elevate retail businesses.


Opportunities to get your message to decision-makers within our engaged audience not only help inform how retail stores conduct business, but can shape the nature of your business.


Our members are not only your clients and potential clients, they are also leaders for the future of our industry. Our goal is to put you in front of, and shoulder to shoulder with, those leaders.

Sponsorship unlocks the power to create lasting relationships.

Get started!

“My first HFA event I got to sit down and talk with (El Dorado Furniture VP) Jesús Capó. He gave me all the time in the world and offered great advice. HFA is like family. You can’t beat the connections and learning that come with membership.”
“If it weren’t for HFA, I don’t know how I would have managed to get through this year. From when COVID went wild to trying to understand all the government programs, HFA made an enormous difference to me and a lot of other retailers.”
“When the credit card processing company I’d been using raised its fees, I went shopping for a new partner. HFA turned me on to Trekstone. I’m saving more than $800 a month these days. That’s a pretty good return on my membership.”
“The Home Furnishings Association is doing a great job representing the furniture industry, especially retailers, across America. HFA’s consistency, content, and interesting webinars … everything has been done thoughtfully and has helped many retailers rethink their strategy in light of COVID-19.”