Use Your Customer List for Advanced Digital Targeting Lists are a staple in our daily lives—for groceries, task management, or home renovation planning. In digital advertising, lists play a pivotal role in targeting specific audiences with personalized messages. For furniture businesses, leveraging list-based advertising can help attract new customers, re-engage
Few elements are as influential in retail business as branding. Often confused with marketing, branding is a cornerstone of successful business strategy. It’s the narrative that connects your store with its customers, fostering loyalty and driving growth. This blog delves into the core principles of effective branding, emphasizing the importance
The world is consumer-driven and constantly changing. Enticing customers to your furniture store with traditional marketing methods (or even online) is becoming harder every year. We’ve got you covered if you’re struggling with ideas to improve your furniture store marketing. Check out these 8 tips to supercharge your market penetration
When utilizing digital marketing, success doesn’t happen by chance. It’s the result of careful planning, strategic thinking, and a deep understanding of your audience and objectives. As retail furniture dealers, having an effective digital marketing plan is not just a choice; it’s the foundation for building a strong online presence
2025 Will Be A Stellar Year for Furniture Digital Marketing! Who doesn’t love a glimpse into the future? If there were a marketing crystal ball or an advertising fortune cookie, it would certainly reveal the 2025 digital marketing forecast is set to be a groundbreaking year for digital advertising—especially in
As of 2024, content marketing strategies have evolved significantly, shaped by technological advancements and changing audience behaviors. Here are the top five content marketing trends or strategies that are currently dominating the field: Embracing Artificial Intelligence (AI) in Content Marketing AI has become a central element in content marketing, enhancing
What is Digital Advertising? Digital advertising refers to marketing completed through online channels (e.g., websites, streaming platforms, email, etc.). It can come in a wide range of formats, like search engine marketing (SEM), display ads, paid social ads, and more. Over the last decade, the popularity of digital advertising has
A digital marketing plan outlines strategic online tactics that determine how you promote your products, services, and brand online. With Google often being furniture shoppers’ first stop in the customer journey, it’s imperative to have an effective digital marketing plan that drives sales online and to your front doors. There
When I think of Facebook, there is one thing that comes to mind: the song “Changes” by David Bowie because they are always ch-ch-ch-chaning things up! Some of the most recent changes that Facebook made have been discontinuing the use of Job Listing ads, no longer showing ads in Instant
Video streaming has taken the world by storm. Today, nearly every home has a subscription to Netflix, with other streaming services such as Disney+, Apple TV+, Amazon Prime Video, and Hulu on the rise. Now, you can watch as many episodes as you want, whenever you want, with on-demand subscription
Several significant governmental actions have emerged this week, directly influencing home furnishings retailers and manufacturers. Understanding these policy changes is
Retail furniture today presents challenges. The rise of online shopping, a sluggish housing market, and reduced foot traffic due to
The Home Furnishings Association is proud to recognize Elizabeth Ann Howell as the recipient of the 2025 Emerging Star Award.
Trade policy again took center stage this week as the Trump Administration announced a dramatic shift in its approach to
Why Cart Abandonment Might Be Happening and How to Fix It It’s time to meet with the web and marketing
Driving Results with Sales Process & Planning A high-performing sales team doesn’t happen by chance—it’s built on a structured process and a strategic plan for
Building High-Performing Sales Teams Behind every great home furnishings store is a powerhouse sales team—and behind every great sales team is a smart, strategic manager.
