Webinars

Don’t let the current economic downturn stop your business from succeeding. Join Eric Grindly of Esquire Advertising and furniture retail industry marketing expert Scott Perry as they share their marketing insights on how to stay afloat during tough times driving retail traffic.

Learn the tactics you can use to keep traffic coming in and stay ahead of the game by developing sustainable strategies for success without having to break your budget or turn away prospects due to uncertain times.

Join us and find out how your business can stand out amongst competitors and maximize profits even when the market is headed downward. 

In this webinar you will learn:

• The challenges affecting customer traffic and how to overcome these barriers.
• Several strategies to determine your target customer and effectively market to them.
• How building community involvement will help build brand awareness and customer loyalty.
• What media channels are the most effective in driving your target customer to your store?
• How to measure success in your campaigns and make sure your ROI is in line to your goals.

Our Guest Experts:

Eric Grindley – CEO & Founder, Esquire Advertising

Founder and CEO of advertising technology company Esquire Advertising, Eric Grindley is a marketing & branding expert, attorney, and executive management consultant. After a successful career as a corporate attorney, Grindley launched Esquire Advertising in 2012 to provide retailers with creative advertising solutions powered by advanced market analytics technology. As CEO of Esquire Advertising, Grindley executes the firm’s long-term strategy and guides teams across top-down operations to best service clients and communicate the value of its proprietary technology systems. 

Scott Perry – Industry Marketing Expert

With over 27 years of experience, Scott Perry has seen it all from the birth of ecommerce to the latest in Omnichannel.

Mr. Perry worked for Top 100 Jerome’s from 2020 to 2023, navigating the business through the challenges of the COVID pandemic with innovations like FaceTime selling. He led all of Jeromes digital efforts including the website, app, Omnichannel, and digital marketing strategy.

Earlier in his career, Mr. Perry was an executive at Bob’s Discount Furniture on the East Coast. Prior to that, he worked at Jerome’s for a 4-year stint from 2013-2017 and also owned and operated several furniture ecommerce businesses since 1995 like OfficeFurniture.com and FurnitureOnline.com back in 1995.