Webinars

Smarter Media Strategies for Furniture Retailers

In today’s crowded advertising landscape, every dollar counts—and standing out has never been harder. Are your media channels truly delivering ROI, or are you blending into the “sea of sameness”?

Join us for an engaging, one-hour webinar designed exclusively for furniture retailers. We’ll share strategies to refine your media mix, allocate your budget more effectively, and craft messaging that connects with what really motivates your customers.

What You’ll Learn:

• How to evaluate and balance your media mix for the best ROI
• Smart ways to set and adjust your ad budget
• Key insights into consumer motivations and buying behavior
• Strategies to break away from lookalike competitors

Whether you’re a small retailer fine-tuning your budget or a larger operation looking to sharpen strategy, this webinar will equip you with the clarity and confidence you need.

Our Panel:

Jennifer Johns, Vice President, Elevate Marketing Research

Jennifer Johns, Vice President of Elevate Marketing Research, brings nearly 30 years of business development and marketing expertise. A former small business owner and seasoned consultant, she offers unique insights from both sides of the table. Elevate Marketing Research delivers evidence-based insights that reveal consumer sensitivities and purchase drivers across industries like automotive, retail, technology, and healthcare — helping brands refine messaging, increase leads, and achieve measurable results.

Kody Fitzjerrells, CEO, Omni Digital Group 

Kody Fitzjerrells is the Founder and CEO of Omni Digital Group, a company dedicated to helping retailers grow through data-driven marketing. Since its inception in 2017, Omni has specialized in leveraging data and creative strategies to drive measurable, trackable growth for retailers.

Darrell Dahlberg, Brand Partnerships, Orbit Interactive 

Darrell Dahlberg is a seasoned digital marketing professional specializing in innovative strategies that bridge the gap between traditional and digital marketing. As the driving force behind Orbit Interactive Marketing Group, Darrell collaborates with businesses, ad agencies, and media companies to optimize their marketing efforts and reduce investment costs.