Webinars

Shaping the Customer Experience with Consumer Study Data

Step into the shoes of today’s furniture shopper and discover what truly shapes their in-store experience.

In this live event, Elevate Marketing Research shares key findings from an in-depth consumer study that maps the modern furniture buyer’s journey—from early inspiration to post-purchase satisfaction. Learn how today’s shoppers move through the showroom, what builds trust and confidence, and where friction causes hesitation or lost sales.

In this session, you will learn: 

• What customers value most when they walk into a home furnishings store
• How shoppers prefer to engage with sales associates and navigate the showroom
• The environments and experiences that make customers feel welcome and confident
• Common pain points that slow or stop the buying decision
• What drives conversion, satisfaction, and long-term loyalty 

This session breaks down real consumer data into practical insights retailers can apply immediately to improve store flow, sales interactions, and overall customer experience.

Whether you’re refining your customer experience strategy, training your sales team, or rethinking store layout and touchpoints, this webinar will help you design a customer journey aligned with what today’s buyers actually want.

Our Panel:

Elevate Marketing Research is a premier consumer insights and marketing strategy firm focused on the retail furniture industry. With a team of experienced researchers, marketers, and strategists, Elevate delivers best-in-class consumer intelligence, competitive market assessments, and strategic guidance tailored to the unique dynamics of the furniture buying journey. From refining messaging to shaping omnichannel strategies and optimizing the in-store and online experience, Elevate empowers retailers and manufacturers to connect with customers more effectively and build stronger, more profitable brands.