Retailer-to-Retailer Roundtable

MEMBER-ONLY DISCUSSION: Digital Marketing

Connect with fellow HFA member retailers to exchange insights, challenges, and successes in navigating family business dynamics.

Topics of discussion can include:

• Identifying which digital marketing channels generate the highest-quality traffic and conversions

• Balancing proven digital tactics (email, search, social) with emerging platforms, tools, and trends

• Developing clear strategies for content, messaging, and brand storytelling across digital channels

• Knowing when and how to refresh websites, campaigns, and creative to maintain performance and relevance

• Aligning digital marketing efforts across teams—marketing, sales, e-commerce, and customer service