Webinars

The Right Way to Use AI in Retail Marketing (and What to Avoid)

Artificial intelligence is rapidly reshaping marketing and its impact on retail is becoming impossible to ignore. With new AI tools emerging daily, furniture retailers face a critical question: how do you effectively integrate AI without compromising the human creativity and authenticity that customers trust?

In this live event, industry experts come together to share real-world experiences using AI to enhance marketing performance, customer insights, personalization, and efficiency all without sacrificing brand voice. Panelists will share how AI can be leveraged to differentiate your brand, personalize the customer experience, and create marketing that feels distinct- not automated.

Our Panel:

Richard Harris, Chief Happiness Officer, Orbit Interactive

Richard is a former Google Employee and Digital Director for COX, FOX, and CBS Media companies. Professor at the University of Florida and the University of South Florida teaching Stats and Data Science in Marketing. He is now Vice President of Digital Happiness for Orbit Interactive. Orbit Interactive is a full-service advertising agency with over 15 years of digital experience and 180+ products. With over 20,000 digital campaigns launched, they know how to drive business and successfully reach consumers where they are.

Jake Freedman, Dove Media 

Jake Freedman is the founder of Dovr Media, where he leads the company’s mission to modernize the home furnishings industry through innovative media and technology solutions. With experience building and scaling growth-focused businesses, Jake brings a strong understanding of retail, marketing, and customer engagement. Through Dovr Media, he helps retailers navigate a changing landscape by driving visibility, efficiency, and sustainable growth.

Laura Khoury, Chairman, Shoptelligence

Laura is a seasoned entrepreneur and founder of Shoptelligence, an AI-driven style discovery platform launched in 2015. Shoptelligence helps home furnishings and apparel retailers boost engagement and revenue by delivering personalized, stylist-like shopping experiences. Laura is passionate about bridging inspiration and commerce across physical and digital retail.