Coaching That Closes: How to Develop High-Performing Sales Associates

Great sales teams aren’t built by chance, they’re coached with intention. In today’s furniture retail environment, sales leaders must strike a balance between accountability, motivation, and skill development without slipping into micromanagement.

This practical, retailer-focused webinar will explore proven coaching strategies that help sales associates grow, perform, and stay engaged. Designed for sales managers, store leaders, and owners, the session will break down how to coach effectively both in structured one-on-one settings and in real-time on the sales floor. Attendees will learn how to deliver feedback that drives improvement, reinforces confidence, and creates a culture of continuous learning, without creating resistance or burnout.

Participants will walk away with actionable coaching frameworks they can apply immediately to elevate individual performance and overall store results.