Webinars

Immersive Retail: Inspiring Customers with 3D, AR & VR

Today’s most successful furniture retailers aren’t replacing personal service with technology, they’re using it to elevate it.

Join us for an engaging and practical live event exploring how immersive technologies are reshaping the way customers shop for furniture—both on the showroom floor and through digital storefronts.

From 3D room planning to augmented and virtual reality, these tools are helping sales associates and in-store designers bring ideas to life, reduce uncertainty, and guide customers toward confident purchase decisions. Learn how retailers are using technology to shorten the sales cycle, improve design presentations, and build trust—without losing the human connection that sets great retailers apart.

By the end of this session, you’ll walk away with actionable strategies to:

• Support sales associates and in-store designers with tools that guide confident, informed design decisions
• Enhance the design consultation process using 3D visualization, AR, and VR to deliver personalized, high-impact presentations
• Help customers visualize scale, color, layout, and flow—bridging the gap between imagination and reality
• Reduce buying hesitation, accelerate decision-making, and increase close rates
• Seamlessly integrate visualization technology into existing in-store and sales workflows

Our Panel:

Beck Besecker, CEO & Co-Founder, 3D Cloud/Marxent 

Beck is the CEO and Co-Founder of 3D Cloud. He and his brother Barry are early innovators in marketing technology, first pioneering cloud-based targeting marketing at Copient, a firm acquired by NCR.  3D Cloud is another cloud-based platform focused on serving furniture and home improvement retailers with next gen 3D content management and 3D product visualization and room planning applications that are integrated with retail sales processes and move businesses forward.

Michael Lamarti, CEO, Jola Interactive

Michael Lamarti is a marketing and digital solutions expert with over 20 years of experience serving furnishings and gift manufacturers across North America. He founded Jola Interactive in 2010 to help brands strengthen their online presence and grow through innovative eCommerce solutions. In 2016, he expanded Jola’s capabilities with advanced 3D services, making it one of the few companies offering both eCommerce and 3D under one roof. 

Guy De Rocquigny, 3DVIA VP of Sales, at Dassault Systèmes

Guy de Rocquigny serves as VP Global Sales for 3DVIA (Dassault Systèmes), driving revenue growth and go-to-market strategy. With 20+ years of international business leadership, including lastly as Managing Director APAC GTM Products at Google, his expertise focuses on global market scaling and platform execution.

Allison Dineen, VP of Marketing & Creative Director, Palliser

Allison Dineen is an experienced marketing professional with over 18 years in brand, digital, and growth marketing, including a decade dedicated to the home furnishings industry. As Vice President of Marketing for leading Canadian-based Palliser and EQ3, she oversees marketing strategy across both wholesale and retail brands, helping modernize how furniture is discovered, configured, and sold. Allison has led the integration of 3D visualization, interactive product design tools, and immersive digital experiences to bridge the gap between inspiration and purchase.