Webinars

Building a Brand Shoppers Believe In: Authentic Storytelling

Today’s furniture shoppers buy from brands they trust. In this live event and Q&A, industry leaders will explore how authentic storytelling, centered on your people, process, and purpose, helps furniture retailers stand out in crowded, competitive markets. Panelists will share real-world examples of how to humanize your brand, highlight employees and craftsmanship, and use customer stories to communicate what truly sets your store apart without sounding self-promotional. Attendees will leave with practical, actionable ideas they can apply across digital, social, and in-store channels.

Our Panel:

Alex Back, CEO, Couch

Alex is a digital marketing expert and the founder of the online furniture platform, Couch, providing winning strategies and services to many retailers and brands across the industry. Prior to Couch, he co-founded and ran the popular national e-commerce furniture brand, Apt2B, which was acquired in 2018.

Julia Rosien, VP of Marketing Leggett & Platt 

As Vice President of Marketing for Leggett & Platt, Julia oversees the brand strategy for L&P’s family of bedding brands. Her diverse past includes serving as an editor of a national pregnancy magazine, college instructor and teacher at a women’s prison. Her career has revolved around embracing the power of storytelling, exploring innovation and pushing boundaries to create opportunity.

Nicolas Bracewell, Head of Brand & Content Strategy, Tango Multimedia

Nico Bracewell is the Head of Brand and Content Strategy at Tango Multimedia. Over his career, he has helped businesses understand how content, brand, and customer attention work together to drive growth, working closely with executives at luxury and fashion brands including APL, Naked Cashmere, Brighton, Faena, and Nautica. Today, he brings those learnings to furniture & retail, helping brands think more clearly about relevance, positioning, and long-term brand value through content.

Mary Liz Curtin, Owner, Leon & Lulu

Mary Liz Curtin is the owner of Leon & Lulu, an award-winning independent retail destination in Clawson, Michigan, known for its eclectic mix of home furnishings, gifts, art, and design inspiration housed in a former roller rink. With more than 35 years of hands-on experience in the gift and home industries, Mary Liz is an internationally recognized expert in independent retail. A humorous and engaging speaker, she delivers her signature “Sales and Marketing Therapy,” offering practical insights on branding, merchandising, and running a successful retail operation without losing your sanity.