Generational Consumer Buying Trends for 2025
Generational Consumer Buying Trends for 2025
Generational Consumer Buying Trends for 2025
Our expert panel will delve into the ever-changing landscape of consumer buying habits, focusing on how generational preferences and technology are shaping the market. We will provide an in-depth analysis of 2025 consumer buying trends and examine the behaviors and expectations of key demographics: Millennials, Gen X, and Baby Boomers.
Learn actionable insights on how to adapt your marketing and customer engagement strategies to effectively connect with each demographic and increase sales. We will also explore tactics such as leveraging technology and creating personalized experiences to cater to the diverse needs of your customer base.
Our Panel:
Jon Preciado – VP, Strategic Research & Insights, Synchrony
Jonathan Preciado serves as Vice President of Strategic Research and Insights Communications at Synchrony. In this role, he spearheads the development of Synchrony’s perspective on consumer and industry trends, delivering actionable insights and thought leadership. With expertise in overseeing comprehensive market research, insights analysis, and trend development, Jonathan provides strategic guidance on consumer behavior, retail evolution, and industry dynamics. His work equips businesses with the tools to navigate and thrive in a rapidly changing marketplace.
Scott Wyman – Head of Strategy, Elevate
Scott Wyman is the Head of Strategy for Elevate, a marketing agency dedicated to helping retailers communicate their stories, generate leads, and achieve growth. The company provides a wide range of services, including marketing strategy, website design, email and social media marketing, graphic design, and video production. Evate also offers market and consumer research, ensuring all campaigns are backed by data and tailored for success.
Marisa Peacock – Chief Strategist, The Strategic Peacock
Marisa is the founder of The Strategic Peacock. She is a social media strategist and marketing consultant. The Strategic Peacock helps small businesses enhance their online presence by identifying and understanding the behaviors of your organization’s target audience, key messages can be developed and delivered through the right channels, maximizing a company’s exposure and influence on and offline. Marisa is also a full-time lecturer in the Charles H. Sandage Department of Advertising at the University of Illinois Urbana Champaign.
Stephanie Lena – Principal Designer, LENA Design
Stephanie is an award-winning product designer and the principal furniture designer at Lena Design. She studies the way consumers shop and decorate their homes so that her furniture designs are on trend and on time. Stephanie is adept at identifying key trends and understanding the latest buying trends influencing Millennials, Gen X, and Baby Boomers.