Webinars

Managing Cash Flow Fluctuations in Turbulent Times

Cash flow can make or break your business — especially in retail.

From economic uncertainty and changing consumer habits to supply chain challenges and rising costs, today’s retailers are navigating unprecedented financial pressures. Even the most established brands aren’t immune to cash flow disruptions.

In this live webinar, a panel of seasoned retail and financial experts will share proven strategies for managing cash flow through turbulent times. Whether you’re dealing with slower sales, managing heavy inventory investments, or navigating unexpected expenses, you’ll walk away with practical tools and insights you can apply immediately.

Our Panel:

Dmitriy Goykhman, CPA, P.C.

Dmitriy is Managing Partner of a CPA firm with over 10 years of experience helping furniture retailers like Emma Mason and Unlimited Furniture manage cash flow, secure capital, and grow profitably. His team specializes in tax, accounting, and audit services for small to mid-size businesses, with expertise in both domestic and international operations.

Jared Simon, Vice President of Sales & Marketing, Simon’s Furniture

Jared Simon is a fifth-generation leader at Simon’s Furniture, Mattresses & Appliances, a family-owned business established in 1911 in Franklin, MA. As Vice President of Marketing and Sales, he drives merchandising strategies and impactful marketing campaigns while upholding the company’s legacy of exceptional service.

Jared also serves as Treasurer of the Home Furnishings Association (HFA), overseeing financial planning and cash flow management for the industry’s leading trade association.

BaLeigh Waldrop Walters, CFO, Miller Waldrop Furniture 

BaLeigh Waldrop is the Chief Financial Officer of Miller Waldrop Furniture, a fourth-generation family-owned business with locations in Hobbs and Ruidoso, New Mexico, and Lubbock, Texas. Since joining the company in 2018, BaLeigh has been instrumental in optimizing cash flow management, implementing financial strategies that have stabilized operations through economic cycles and industry shifts. Her focus on cash flow forecasting and financial planning has enabled Miller Waldrop to maintain liquidity while strategically investing in growth. 

BaLeigh began her career in Big 4 public accounting, followed by a financial analyst position with a national retail chain. She is a Certified Public Accountant and serves as an adjunct professor of accounting, where she is recognized for her practical, results-driven approach to financial management and cash flow strategy.

Seth Aaronson, CEO, Lacks Furniture

Seth Aaronson leads Lacks Furniture with a strategic focus on financial strength and sustainable growth. Under his leadership, the company achieved a pivotal milestone by completely eliminating long-standing debt, reinforcing its financial stability and paving the way for further investments in business expansion and exceptional customer experiences. For nearly a century, Lacks Furniture has serviced South Texas communities and is HFA’s 2025 Retailer of the Year (over 50 employees).