Webinars

Merchandising Strategies to Elevate Your Online Store

Discover cutting-edge merchandising strategies designed to drive sales to unlock the full potential of your online store.

Merchandising experts will explain how you can increase customer engagement by understanding the online customer buying journey. Learn how to optimize every step of the journey with proven tactics for showcasing products, creating a seamless user experience, and leveraging data-driven insights for personalization.

We’ll also explore potential technology solutions, such as AI-powered recommendation engines, dynamic pricing tools, and virtual showrooms, to enhance your merchandising efforts. Boost your online sales and transform your digital storefront with the latest trends and actionable strategies.

OUR PANEL:

Laura Khoury – CEO, Shoptelligence

Laura is a seasoned entrepreneur who has built several businesses for Fortune 500 companies, from concept through operations. In 2015, Laura founded Shoptelligence, the leading revenue acceleration platform powered by AI and big data, which was designed specifically for the home furnishings industry.

Genesis Miranda Longo – Head of Marketing/Home Furnishings, Shopify

Genesis Miranda Longo is the Head of Marketing for Shopify’s Home Furnishings Verticle. Shopify is the leading global commerce company that provides essential internet infrastructure for commerce, offering trusted tools to start, scale, market, and run a retail business of any size. The Shopify Platform is engineered for speed, customization, reliability, and security while delivering a better shopping experience for consumers online, in-store, and everywhere in between.

Ian Leslie – CMO, Industry West Furniture

Ian is a digital marketing expert with 10+ years of experience in lead-gen, demand-gen, and website redesigns, focused on driving merchant success through integrated campaigns and optimizing customer acquisition and advocacy. Ian is currently the Chief Marketing Officer for Industry West Furniture.

Laura Khoury – CEO, Shoptelligence

Laura is a seasoned entrepreneur who has built several businesses for Fortune 500 companies, from concept through operations. In 2015, Laura founded Shoptelligence, the leading revenue acceleration platform powered by AI and big data, which was designed specifically for the home furnishings industry.

Beck Besecker – CEO, 3D Cloud  

Beck and his brother Barry are early innovators in marketing technology, first pioneering cloud-based targeting marketing at Copient, a firm acquired by NCR. Their latest company, 3D Cloud, is another cloud-based platform for furniture and home improvement retailers that is pioneering 3D content management and 3D applications, including AR, VR, product configurations, and 3D room planners.