Webinars

Selling Like a Million-Dollar Writer

What separates a good sales associate from a true million-dollar writer? It’s not luck, and it’s not just traffic. It’s a repeatable approach to connecting with customers, building trust, and guiding the buying process with confidence.

In this live event, we’ll break down the proven habits, skills, and mindset of top-performing home furnishings sales professionals who consistently drive seven-figure results. Designed for both sales managers and frontline associates, this session will explore how elite writers think, communicate, and follow through—on the floor and beyond the close.

Attendees will gain practical insights they can apply immediately to improve close rates, increase average tickets, and build long-term customer relationships that fuel sustained growth.

By attending you’ll be able to:

• Identify the key behaviors and mindset shifts that distinguish million-dollar writers from average performers
• Improve customer conversations by asking better questions and uncovering true buying motivations
• Strengthen trust and credibility to guide customers toward higher-value solutions confidently
• Apply simple strategies to increase close rates, average sale, and repeat business

Our Panel:

Rob Ball, Sales Trainer, HFA Sales Academy

Rob Ball is a seasoned expert, having spent his entire life immersed in the furniture business. With years of hands-on experience, Rob has successfully navigated retail challenges and now owns over 20+ furniture store locations and is the visionary behind the HFA Sales Academy. As sales trainer at the HFA Sales Academy, he shares his knowledge and strategies to help others succeed in furniture retail. 

Michael Lewis, Senior Sales Training Manager, Levin Furniture 

Michael Lewis is the Senior Sales Training Manager for Levin Furniture, bringing over 20 years of sales experience and a passion for developing high-performing teams. Dedicated to educating and empowering sales professionals, Michael plays a key role in driving success across Levin Furniture & Mattress, John V Schultz Furniture, and Ashley stores, which collectively operate 30 locations throughout northeast Ohio and southwest Pennsylvania.

Joshua Ortiz, Sales Director, NFM-The Colony, TX 

Joshua Ortiz is the Furniture General Sales Director at NFM of Texas, one of the nation’s largest home furnishings retailers, selling furniture, flooring, appliances, and electronics. He has been with NFM for over 10 years and has held various roles of increasing responsibility, beginning as a Floor Manager and now as General Sales Director. This top 100 company is also part of Warren Buffett’s Berkshire Hathaway family of companies. NFM has locations in Omaha, Des Moines, Iowa, Kansas City, Kansas, and Dallas-Fort Worth, Texas.