Webinars

Winning in the Age of AI for Retail SEO

Retail SEO is evolving fast. With AI-driven search and Answer Engine Optimization (AEO) reshaping how consumers discover products, retailers must adapt to stay visible and competitive.

Join us for this live Q&A-style webinar where industry experts will explore the shift from traditional SEO to AI-enhanced strategies. You’ll walk away with practical guidance on how to optimize for both search engines and answer engines—and how to align SEO with your broader digital marketing efforts for maximum impact.

What You’ll Learn:

• Understand the current state of SEO for retailers and how it’s changing in the AI era.
  
• Define AEO (Answer Engine Optimization) and how it differs from traditional SEO.
  
• Adapt your content and technical SEO for AI-driven search interfaces.
  
• Integrate SEO with digital marketing campaigns (social, email, content, PPC).
  
• Apply a holistic approach to visibility that aligns with the customer journey across channels.

Our Panel:

Fredy Wright, Sr. Digital Director, Conquest Digital

Fredy Wright is Senior Digital Director at Conquest Digital Solutions, a full-service agency built for the furniture industry. With 20+ years of experience and millions in managed ad spend, he helps brands turn digital strategy into real results. From retail to recruitment, Fredy’s data-driven, multi-platform approach gets businesses in front of the right people at the right time.

Steve Weir, SEO Strategist Extraordinaire, Conquest Digital

Steve Weir is the SEO Strategist Extraordinaire at Conquest Digital Solutions and a veteran tech and marketing leader with 25 years of experience. He cut his teeth during the first Internet boom of the early 2000s, helping shape product, SEO, and go-to-market strategies for HighBeam.com and Encyclopedia.com, growing those sites to more than 1.6 million daily visitors. Since 2012, Steve has focused on helping local businesses and retailers elevate their online presence and turn clicks into customers.