sales training

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Jonathan Schulman
Advantages of Investing in your Sales Training Process

As a manufacturer representative, I’ve had the privilege of speaking to furniture owners nationwide. On one particular visit, there was an enlightening exchange about the sales training process – it became clear that this storeowner needed to understand how best to position their business for success through effective strategy and

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How to Leverage Technology to Build Customer Loyalty

In a world before showroom technology, often the efforts spent on customers went out the showroom doors with them. Today, retailers leveraging in-store technology to track customers and build shopping carts generate valuable data. Research shows that with follow-up or targeted marketing, approximately 20% of initially unsold customers can become

Saleswoman helping someone find what they are looking for
Closing the Sale with Furniture Protection Plans

As a sales manager, it is essential to understand the power of furniture protection plans when closing the sale. Knowing how to leverage these plans can be instrumental in getting customers on board, as they offer peace of mind for big purchases and provide additional income for your store. In

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Unlocking the Secrets of Successful Furniture Sales Training

Sales training is essential for any salesperson but is especially important in the furniture industry where the products can be expensive and complex.  Not only do salespeople need to have a deep understanding of the products they are selling, but they also need to be able to effectively communicate the

Young couple paying the cashier for a furniture purchase.
Teach & Leverage Shopper Preferences Sales Skills

The retail furniture industry is a robust and vital sector of the U.S. economy, providing American consumers with a diverse range of products to suit their particular preferences and budgets. Statista said the U.S. furniture market was valued at $229 billion in 2021. According to a 2021 report by Furniture

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5 Steps to a Successful Sales Training Program

As the furniture industry evolves and competition increases, we must ensure our sales associates and managers are consistently trained to meet customer needs and deliver great experiences every time. We often find that while most retail organizations may want a robust training program, they must figure out where to start.

Man and woman buying making a furniture deal with a salesman and shaking hands.
5 Sales Strategies for Selling More Furniture

Early predictions for retail sales in the coming year will be slower, and customers will be more deliberate in their purchases. But there is good news. A majority of buyers who purchase furniture will be in-store. The first and most obvious reason is that customers want to feel and try

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HFA Sales Academy
The importance of Investing in Sales Training

Stores need to have an edge over the competition. A strong sales team can mean all the difference in keeping your customers happy and coming back for more, so you must find ways of making them successful at what they do best! A salesperson’s confidence, communication skills, and product knowledge

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Clienteling Enables Sales Teams to Drive Repeat Business

A shift in retail is moving faster than any other trend we have witnessed that customer interest is moving from products to relationships. This shift is great news for retailers if they know how to adapt to their customer wants. Let’s look at a few numbers: These numbers are staggering

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