sales training
![Salesman explaining to woman customer at furniture store](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2023/12/Shutterstock_1006879054-768x433.jpg?lossy=1&strip=1&webp=1)
![Lorri Kelley](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2019/07/Lorri-Kelley_cropped-headshot-300x300-128x128.jpg?lossy=1&strip=1&webp=1)
So, here’s a question, True or False, from YOUR experience and perspective in either Direct Sales or Managing the Selling Process: “Successfully executing a selling process CONSISTENTLY is very challenging for me.” If your answer is TRUE, you are not alone! There are so many sales professionals who struggle to
![A hand holding a pencil sketching furniture in a room on a pad.](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2023/11/Shutterstock_2080848841-768x433.jpg?lossy=1&strip=1&webp=1)
![Lori Friedlander](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2023/07/Lori-Friedlander-128x128.jpeg?lossy=1&strip=1&webp=1)
The formula is fairly easy when considering strategies to increase sales in the retail furniture store environment. Sales = Customer Visits x Close Ratio x Average Sale. Increase your close ratio and average sales, and overall sales naturally increase. The easiest way to increase close ratio and average sales is
![Writing on a whiteboard Objectives 1,2,3,](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2023/05/objectives-768x433.jpg?lossy=1&strip=1&webp=1)
As a manufacturer representative, I’ve had the privilege of speaking to furniture owners nationwide. On one particular visit, there was an enlightening exchange about the sales training process – it became clear that this storeowner needed to understand how best to position their business for success through effective strategy and
![Creating Customer Loyalty. A show of multiple people with their thumbs up under a chalkboard with a growth arrow pointing up](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2023/03/Thumbs-up-Growth-768x433.jpg?lossy=1&strip=1&webp=1)
![STORIS](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2019/10/STORISl_Website-Logo-128x128.jpg?lossy=1&strip=1&webp=1)
In a world before showroom technology, often the efforts spent on customers went out the showroom doors with them. Today, retailers leveraging in-store technology to track customers and build shopping carts generate valuable data. Research shows that with follow-up or targeted marketing, approximately 20% of initially unsold customers can become
![Graphic of person holding key next to a big lock](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2023/03/Lock-and-Key-768x433.jpg?lossy=1&strip=1&webp=1)
![Tools2Win](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2022/02/Tools2Win_Website-Logo-128x128.jpg?lossy=1&strip=1&webp=1)
Sales training is essential for any salesperson but is especially important in the furniture industry where the products can be expensive and complex. Not only do salespeople need to have a deep understanding of the products they are selling, but they also need to be able to effectively communicate the
![Young couple paying the cashier for a furniture purchase.](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2023/03/young-couple-paying-female-sales-assistant-with-credit-768x512.jpg?lossy=1&strip=1&webp=1)
![Shoptelligence](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2023/06/CEO-Attendee_Shoptelligence_150x150-128x128.png?lossy=1&strip=1&webp=1)
The retail furniture industry is a robust and vital sector of the U.S. economy, providing American consumers with a diverse range of products to suit their particular preferences and budgets. Statista said the U.S. furniture market was valued at $229 billion in 2021. According to a 2021 report by Furniture
![Digital design with hexagon images. These images include handshake and groups of people](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2021/04/Sales-Training-Webinar_Graphics3-768x868.jpg?lossy=1&strip=1&webp=1)
![ProtectALL](https://b1622763.smushcdn.com/1622763/wp-content/uploads/2021/04/MyProtectAll_Website-Logo-128x128.jpg?lossy=1&strip=1&webp=1)
As the furniture industry evolves and competition increases, we must ensure our sales associates and managers are consistently trained to meet customer needs and deliver great experiences every time. We often find that while most retail organizations may want a robust training program, they must figure out where to start.
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