Have you ever felt overwhelmed trying to figure out how to drive more sales and profitability for your furniture store? As an owner or manager, you likely wear many hats daily, and keeping up with all the tasks needed to run the business successfully can feel impossible. While growing sales
So, here’s a question, True or False, from YOUR experience and perspective in either Direct Sales or Managing the Selling Process: “Successfully executing a selling process CONSISTENTLY is very challenging for me.” If your answer is TRUE, you are not alone! There are so many sales professionals who struggle to
The formula is fairly easy when considering strategies to increase sales in the retail furniture store environment. Sales = Customer Visits x Close Ratio x Average Sale. Increase your close ratio and average sales, and overall sales naturally increase. The easiest way to increase close ratio and average sales is
As a manufacturer representative, I’ve had the privilege of speaking to furniture owners nationwide. On one particular visit, there was an enlightening exchange about the sales training process – it became clear that this storeowner needed to understand how best to position their business for success through effective strategy and
In a world before showroom technology, often the efforts spent on customers went out the showroom doors with them. Today, retailers leveraging in-store technology to track customers and build shopping carts generate valuable data. Research shows that with follow-up or targeted marketing, approximately 20% of initially unsold customers can become
As a sales manager, it is essential to understand the power of furniture protection plans when closing the sale. Knowing how to leverage these plans can be instrumental in getting customers on board, as they offer peace of mind for big purchases and provide additional income for your store. In
Sales training is essential for any salesperson but is especially important in the furniture industry where the products can be expensive and complex. Not only do salespeople need to have a deep understanding of the products they are selling, but they also need to be able to effectively communicate the
The retail furniture industry is a robust and vital sector of the U.S. economy, providing American consumers with a diverse range of products to suit their particular preferences and budgets. Statista said the U.S. furniture market was valued at $229 billion in 2021. According to a 2021 report by Furniture
Early predictions for retail sales in the coming year will be slower, and customers will be more deliberate in their purchases. But there is good news. A majority of buyers who purchase furniture will be in-store. The first and most obvious reason is that customers want to feel and try
Stores need to have an edge over the competition. A strong sales team can mean all the difference in keeping your customers happy and coming back for more, so you must find ways of making them successful at what they do best! A salesperson’s confidence, communication skills, and product knowledge
Strengthen Your Business While Preserving Family Harmony Compensation planning in a retail furniture business often feels more like an art
The home furnishings shopper no longer follows a simple path to purchase. Consumers often spend weeks researching before ever setting
Geo-fencing is one of the most talked-about tools in local advertising, and one of the most misunderstood. For furniture retailers,
Walk into any home furnishings showroom, and you can sense how radically the customer journey has shifted. Today’s shoppers no
How to structure rewards that align with measurable outcomes — from sales to delivery accuracy to customer satisfaction. When you’re
New research from Elevate puts the Gen X woman at the center of the furniture story. Surveying 1,210 Gen X shoppers at every stage of
Men and women often bring different priorities to their jobs, and the companies that understand those differences build stronger teams, deeper loyalty, and better business
MEMBER-ONLY DISCUSSION: Merchandising Connect with fellow HFA member retailers to exchange insights, challenges, and successes in merchandising. Share ideas for
