A shift in retail is moving faster than any other trend we have witnessed that customer interest is moving from products to relationships. This shift is great news for retailers if they know how to adapt to their customer wants. Let’s look at a few numbers: These numbers are staggering
Stacy Hafliger, VP of Training & Performance with ProtectAll, shares tips for creating a sales training program to drive performance, employee satisfaction and build your customers’ confidence during their shopping experience.
Experiential selling involves serving as opposed to selling to customers. It creates a shopping experience that reflects the incomes and lifestyles of target customers; learning what their wants and needs are, in turn, can create a unique shopping experience that provides a strong and lasting competitive edge. Many factors go
In an industry defined by change, competition, and evolving consumer expectations, few retailers manage to honor their history while boldly
The Home Furnishings Association (HFA) will welcome retailers to its Retailer Resource Center (RRC) during the Las Vegas Market, offering
Opening a second, third, or tenth location is a milestone worth celebrating, and also a marketing challenge that catches many
In a furniture retail operation, one of the biggest threats to customer trust is not always the product itself. It
Most furniture store owners spend decades building their businesses, cultivating vendor relationships, earning lenders’ trust, and developing a loyal customer
Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
