Sales

Low-Tech-High Reward_HFA-CEO blog
Mark Schumacher
Low-Tech, High Reward

Let me say off the top that I like tech, and in many cases, the higher the tech, the better. There are so many amazing technologic breakthroughs changing the landscape of all industries; indeed, the home furnishings industry is one of them. With that said, I find it amazing that

Home Furnishings Association
The Growing Trend in Visual Merchandising

In digital communication and commerce, imagery and visual merchandising have never been more important. An internal study from Google’s Search team found that nearly 40% of users aged 18-25 begin their internet searches on visual platforms, searching for places to go and products to buy on Instagram and TikTok rather

Clientbook Clienteling blog_image
Clientbook
Furniture Retailers Should Be “Clienteling”

A major shift is happening in the retail industry from products to relationships. Studies show customers want a relationship with somebody they can trust. They want more than product reviews. They want an expert, somebody who knows their tastes, budget, upcoming needs and will let them know when the things

Package.ai Customer Experience Case Study_HFA
Package.ai
Customer Experience: A Package.ai Case Study

The Dufresne Group (TDG) achieves an 85% Increase in self-service delivery confirmations with Package.ai’s Conversational AI Platform The implementation of a single, unified, two-way customer communications platform has given all departments in TDG full transparency of every customer interaction and helped dramatically enhance customer experience through each stage of the

Your customers mean business_IHFRA HFA blog
Jonathan Schulman
Your customers mean business

“A good pilot is compelled to always evaluate what’s happened, so he can apply what he’s learned.” Viper, 1986 I thought an original Top Gun quote is an appropriate way to start this Summer of Maverick blog post. In the time it takes my teenager to flip from one Tik

Customer loyalty_Schulman_HFA blog
Jonathan Schulman
Customer loyalty comes from being brilliant

If you are an avid reader of my blog – thank you for your loyalty – you’d know that my family went to Switzerland over the Thanksgiving break. Ever been to Switzerland? It’s ludicrously expensive for everything! We bought a pint of water for seven American dollars – Insane. When

30k feet-lesson in customer service2
Jonathan Schulman
From 30,000 feet – a lesson in extraordinary service

I’ll spare you the run-up to how we wound up in Switzerland over the Thanksgiving holiday. Still, my family and I traded in a night of indigestion and a Black Friday hangover for a hop over the pond to do some skiing and see some friends that live in Basel.

Schulman_Expectations for sales_HFA Blog
Jonathan Schulman
Expectations for sales teams

Quick brag, my littlest offspring earned a spot on a highly competitive volleyball team over the summer. When she was offered the spot at the last minute, she was pressed for a commitment right away. The flood of emotions ran through her 14-year-old brain. She was over the moon excited

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