During the pandemic, the shift to digital shopping became a lifeline for consumers, marking a significant turning point in the way home furnishings are discovered and bought. While today furniture shoppers once again prefer to shop in stores, they’ve integrated digital aspects into their shopping journey. As furniture retailers invest
According to recent research, 63% of US shoppers leverage eCommerce for furniture purchasing. In the competitive world of eCommerce, especially in the home furnishing sector, customer engagement is key to driving sales and building brand loyalty. As consumers have more choices than ever, creating an engaging eCommerce shopping experience is
Why do so many would-be furniture customers abandon their carts during their shopping journey? Understanding why consumers choose not to complete a transaction could be the key to growing your sales during the upcoming holiday season. Purchasing furniture can be a prolonged and thoughtful journey. A recent survey found that
In 2023, the home, garden, and furniture industry encountered its fair share of headwinds. Despite soaring inflation rates, a tough housing market, and massive layoffs, these brands and retailers ultimately came out resilient, ending the year on a positive note. However, as the same obstacles persist with no end in
Home furnishings retailers face the challenge of meeting consumer demand, where consumers are mostly online. One key way to enhance customer experience and engage with consumers around relevant products is by implementing a live inventory system. This feature, often referred to as integrated eCommerce, not only benefits retailers but also
Shopping for furniture online can be an exciting yet challenging experience. While the convenience and variety offered by digital storefronts are unparalleled, many shoppers find themselves grappling with certain obstacles. In this blog, we’ll delve into the five biggest pain points that consumers commonly encounter when purchasing furniture online, shedding
As eCommerce grows, online merchandising has become a key element in driving both customer engagement and sales. Far more than just displaying products, it’s about presenting them in a way that appeals to your target audience, leveraging personalization, and guiding shoppers seamlessly through the buying journey. Let’s explore how to
A furniture store’s design can influence customer behavior, satisfaction, and loyalty, making or breaking your top-line sales and bottom-line profits. It’s not just a way to arrange products and fixtures or just about visual appeal. A well-designed store strategically guides shoppers along and helps them find what they need, considering
The G.R.O.W. Sales Coaching Model Part 2 There is nothing more valuable to ANY business than its people. And yet, so many owners and leaders look right past this crucial asset, focusing on what they consider as more pressing issues, revenue growth, and the many ‘fires’ that crop up during
In the home furnishings retail industry, you, as a sales associate, play a pivotal role in driving revenue and creating memorable customer experiences. With the right techniques and strategies, you can enhance your sales performance and build lasting relationships with customers. Whether you’re new to the industry or a seasoned
The world is consumer-driven and constantly changing. Enticing customers to your furniture store with traditional marketing methods (or even online)
Recognizing Excellence and Innovation in the Home Furnishings Industry [Carmichael, CA] – [9/27/2024] – The Home Furnishings Association (HFA) is
AI can sometimes seem abstract or even far-fetched, but its power in digital marketing is undeniable—especially in the furniture industry.
The Furniture Industry is Invited to Participate The American Home Furnishings Alliance (AHFA) announces the first annual Furniture Safety Week
STAND OUT BY WINNING: Innovation, Personalization, and Trustworthiness. In today’s fast-paced furniture market, where retailers continuously evolve to engage with
eCommerce Inventory Strategies for Furniture Retailers As eCommerce advances continue in the furniture retail industry, managing inventory and fulfillment has become increasingly complex. From supply
Protect Your Business Against Cyber Threats No business is immune to the growing threat of cyberattacks in today’s retail environment. From ransomware to data breaches,
MEMBER-ONLY DISCUSSION: eCommerce Connect with other HFA member retailers to share the eCommerce challenges and successes you are experiencing for your
Delve into cybercrime’s real and present dangers with Rob Petrosino from Peak Activity, who will share actionable strategies to fortify
