In retail furniture, standing out from the competition is essential. While quality and design have always been critical, today’s consumers are looking for more—they care deeply about the social impact of the companies they support. This is where Corporate Social Responsibility (CSR) comes into play. CSR isn’t just a buzzword;
Are you a rotating door business? Let’s face it: It’s human nature to take the easier path, one with the sole purpose of closing a sale. But what if you could take that “one and done” customer and turn them into the coveted return customer? Better yet, a return customer
Is Customer Loyalty Dead? While at the High Point Market, I sat down with a buyer whose store was in its third generation of ownership. The grandkids were in charge now, and the market climate they served had changed over the past two decades. No longer were they the only
As someone with over 25 years of experience in the retail industry, leading performance groups and talking to retailers about best practices and financial metrics, I’ve witnessed firsthand the transformative shift from traditional customer engagement methods to what I now champion as using innovative customer experience (CX). Today, I want
The retail customer experience is the shopper’s overall impression of your store and is not just about selling products. It’s also about creating brand experience and positive feelings in your customers. When it comes to merchandising, retailers mainly focus on in-stock positions and sales floor layouts in regard to decision-making.
In retail home furnishings, understanding and optimizing your conversion rate is akin to finding the secret sauce that can significantly elevate your furniture store’s performance. The conversion rate, a critical metric for any retail business, measures the percentage of visitors to your store (or website) who make a purchase. This
Home furnishings retailers must create strategies for driving traffic to their physical stores as a critical component of their overall business strategy. While online shopping is gaining popularity, many customers still prefer to see and touch products in person before purchasing. In this blog post, we’ll explore ways home furnishings
Have you ever felt overwhelmed trying to figure out how to drive more sales and profitability for your furniture store? As an owner or manager, you likely wear many hats daily, and keeping up with all the tasks needed to run the business successfully can feel impossible. While growing sales
In an era where technology shapes every aspect of business, furniture store owners are poised at a unique intersection of traditional retail and digital innovation. The key to thriving in this landscape lies in embracing technological advancements. This blog aims to explore the importance of integrating technology into the sales
So, here’s a question, True or False, from YOUR experience and perspective in either Direct Sales or Managing the Selling Process: “Successfully executing a selling process CONSISTENTLY is very challenging for me.” If your answer is TRUE, you are not alone! There are so many sales professionals who struggle to
Attracting and retaining customers is paramount to success in the retail furniture industry. Traditional financing models can be exclusionary; in
Global supply chains bring daily challenges Typical challenges faced by companies with global supply chains include a lack of transparency
In the modern furniture market, sustainability is rapidly becoming a priority for consumers and retailers alike. As customers purchase new
Shopping for furniture and other home goods has evolved significantly, raising the bar regarding consumer experience. Let’s introduce the “chofa,”
The Future of E-commerce: A Case Study of a Virtual Showhouse with 12 Celebrated Interior Designers of USA with overall
Unlock the Power of Furniture Recycling Implementing a furniture recycling program can boost your sustainability efforts, foster community engagement, and establish you as an environmentally
Maintaining Financial Strength: PART 2 Maximizing Revenue Streams and Strategic Growth In the second part of our webinar series on maintaining financial strength, we dive
