Most furniture retailers are sitting on a goldmine and don’t even realize it. If you have a list of customer email addresses and cell phone numbers from past purchases, deliveries, financing applications, or loyalty programs, you already own one of the most powerful digital marketing tools available today. The mistake
Search engine optimization remains one of the most influential parts of digital marketing today. Organic search continues to drive a significant portion of website traffic across industries, often outperforming social media and many paid channels over time. For furnishings retailers, search visibility directly affects how brands are discovered, researched, and
Ever wonder why so many shoppers visit your website, browse sofas or mattresses, and then leave without making a purchase? That’s where retargeting campaigns come in – a powerful digital marketing strategy that gives you a second chance to convert those interested visitors into paying customers. In fact, retargeting is
Inventory management plays a big role in customer satisfaction. Inventory management should be designed to monitor product availability, but thanks to advanced technology, it can do so much more than that. Inventory management can tell you when to reorder products, help fulfill orders faster, identify what’s selling fast, and so
Today, customers are not just comparing prices, they are comparing experiences. Especially in furniture and mattress retail, where purchases are emotional, personal, and often long-term, shoppers remember how you made them feel far more than what they paid. Independent merchants have a major advantage. You can deliver a buying experience
Many retail buying journeys begin online through research, browsing, comparison, or early product discovery. Shoppers expect digital guidance before they ever enter a store. They look for clarity, inspiration, and confidence in every interaction. A website often influences a purchase more than any single conversation on the sales floor. A
The retail customer experience is the shopper’s overall impression of your store and is not just about selling products. It’s also about creating brand experience and positive feelings in your customers. When it comes to merchandising, retailers mainly focus on in-stock positions and sales floor layouts in regard to decision-making.
As eCommerce grows, online merchandising has become a key element in driving both customer engagement and sales. Far more than just displaying products, it’s about presenting them in a way that appeals to your target audience, leveraging personalization, and guiding shoppers seamlessly through the buying journey. Let’s explore how to
As the 2025 holiday season approaches, consumer optimism is tempered by financial caution. Katapult’s new report, Holiday Spending in 2025: Trends, Tensions & Takeaways, surveyed nearly 3,000 U.S. consumers to understand how shoppers plan to spend this year. Cautious Consumers, Strategic Spending As the 2025 holiday season approaches, 73% of
You don’t need another research firm telling you what happened last quarter. You need a heads-up on what’s coming so you can buy smarter, staff smarter, and market smarter. That’s where Zelman, a Walker & Dunlop company, comes in. Now an HFA Solution Partner, Zelman is bringing its industry-leading housing
“Every business owner has an exit strategy—even if they haven’t planned one.” For many private and family-owned businesses, daily operations
The home furnishings industry faces significant challenges rooted in the global trade landscape. As American retailers and importers honor stringent
Furniture warehouses are the backbone of every successful home furnishings retailer. They receive, store, organize, and distribute thousands of products
Most furniture store owners spend decades building their businesses, cultivating vendor relationships, earning lenders’ trust, and developing a loyal customer
Following the Supreme Court ruling invalidating IEEPA tariff rates, President Trump enacted a temporary (150 days) 10% global tariff rate
Turn social media engagement into in-store visits. In this webinar, discover how to create content that motivates customers to move from scrolling to shopping. Join
Succession planning is critical to protecting the future of a home furnishings retail business, yet many owners wait too long to start. Whether the transition
